Watch a Coke (spot) and smile!
- Posted by Scott Werner on February 4th, 2008
filed in Advertising |
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We all know the Super Bowl is just as much about commercials as it is the game. And last night’s parade of marketing efforts had some hits (Tide “Talking Spot”) and some misses (SalesGenie….AGAIN!). But rarely does the big game serve up a treat like we got — a great game, and a spot that will be remember for years with the Coke “Parade Balloons!”
If you somehow missed it (what were you doing, laundry?), and if you haven’t seen it yet, then you must watch it right now!
There are so many amazing things about this spot I don’t know where to start, but here are just a few: 1) the great association with an iconic/emotional American event, 2) great music, 3) NO VOICE OVER!, 4) incredible “shots” — note the inside view of the balloons hitting the building 40 seconds in, 5) what the little girl is holding as she looks up at the sky, and 6) the lovable loser who finally get the prize.
Yes, the Giants won the game, but in my mind Coke and their agency Weiden + Kennedy scored the biggest victory. This one goes in the trophy case right along side the Mean Joe Greene spot and “Hilltop” (I’d like to teach the world to sing…).
Anyone and everyone who works in marketing should be inspired by this spot. I know I am!
What do you think? What was your favorite spot?