WebMD - the number 8 brand?!?
Healthcare marketers who are hesitating over beefing up their interactive and social media plans just got a wake-up call thanks to Millward Brown's latest research. We all know that trust is what makes us return to a brand time and time again. It makes us tell our friends. And when it comes to our health, it's how we prescribe healthcare services for one another. But who whould have thought that recent research would show that WebMD is the eighth most "trusted" and "recommended" brand in the U.S.?
The internet is, more than ever, the place we turn to when we need immediate feedback about our health or the health of our loved ones. Face it, it's a lot faster than getting that appointment with your GP. It's always there. Combine that efficiency with the power of communication that the internet provides (think social media) suddenly, WebMD at number eight just isn't such a shocker. What do you think - ever used WebMD? Write back and let us know your favorite healthcare destinations online.












Comments
Mon, 03/01/2010 - 2:32pm
That's interesting compared to a few years ago, when people were hard to trust online sources for accurate information.
This shows just how far people's trust of the Internet has changed the last few years.
Mon, 03/01/2010 - 7:15pm
It's the quality of the people they interview that makes them so trusted. http://www.webmd.com/breast-cancer/news/20090901/breast-cancer-women-oft...
Tue, 03/02/2010 - 10:05am
61% of consumers search online for health information. And lots of docs I've talked to say they appreciate their patients coming in more edcuated from their online research. Online health fanatics aside, the docs often learn something (especially the pcps who can't be on top of absolutely all new treatments in the myriad of areas they treat) and they are all further ahead in the healing process.
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