What are you expecting?

When you woke up this morning, did you think of all of the possible ways you could be injured?  …and then think of all of the things you could do to prevent that?

No one ever expects to lose their life when they head out in the morning, but too many people do not take proper precautions to ensure their safety.  Due to the lack of general knowledge of preventable injuries a community was designed to raise awareness, transform attitudes, and ultimately change behaviors in an effort to significantly reduce the number – and severity – of such injuries.

The Community Against Preventable Injuries has launched a new multimedia campaign with the help of Wasserman & Partners for the Province of British Columbia focused on making viewers aware of their safety.

The PSAs in this campaign are very matter-of-fact and use blunt honesty to shock viewers into questioning their own precautions (or lack there of).  With taglines like “You’re not expecting to need a helmet today” and “You’re probably not expecting to drown today” being placed on bike racks or towels left on the beach, these ads are sure to catch some attention and at the very least, make viewers discuss the unique ad they saw while walking through town today with family and friends.

What do you think?  Will this help lower the over 1,000 preventable injuries that happen per day in BC?  Is it a helpful reminder or just plain depressing?