What is Subliminal Advertising?
- Posted by Jim Tobin on February 26th, 2008
filed in Advertising |
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Remember the book we all read in high school that showed ice cubes spelling out subliminal messages in advertising? The theory was that subliminal advertising was so powerful, we were all being influenced subconsciously. Well, having worked at Brogan & Partners for quite some time, I can tell you that that sort of subliminal advertising simply doesn’t happen.
At the same time, most clients are so hung up on measurable ROI, focus group tests and other tools of science that they can often forget the psychology of advertising. The brand building that is done subliminally. The subtle messages that make you feel familiar with a brand you’ve never purchased before.
You need to watch this video. It’s a pretty incredible summary of the subtle power of advertising. It’s about 5 minutes long, but very worth it. Enjoy.
Credit to the Buzz, Balls & Hype blog for finding this one…