White Board Wars
- Posted by Maria Marcotte on February 29th, 2008
filed in The Business of Advertising |
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Do you like using white boards? Or does the very idea of a “brainstorming meeting” make you want to run for cover? Our advertising agency trade association Second Wind, www.secondwindonline.com, recently had a discussion about how their member ad agencies approached concepting and developing ideas. Here are some of the techniques used:
Floor-to-ceiling cloth tack boards: good for tacking up sketches and concepts, fun for cats
Galvanized metal walls: add giant magnets, large pads and markers and voila, your industrial space is instantly creative times ten
Gigantic sticky notes: Any smooth surface becomes a showplace for your creative energy. Great for those-who-will-not-be-ignored
Cork boards: Old school, and remember tacks can be tons of fun. Cork is ugly too.
Erasable white boards: Beware of the danger of sniffing the erasable markers. Also, for big fun, mix in a few permanent markers with the erasable ones.
Walls painted with chalkboard paint: Now any workspace can become a chalk dust choked den of creative output.
The absolute very best thing about a creative wall is the idea of just leaving things up for collective individual commentary. Now all the snarky comments you were afraid to voice publicly can be posted anonymously, provided you can disguise your handwriting.
What do you use? Does it enhance productivity? Do you have a “community comment wall”? What is best about it? Is it fun or a time waster?