World’s First Scoop ‘n’ Poop Commercial
- Posted by Maria Marcotte on January 28th, 2008
filed in Advertising |
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Cheerios and Pampers are the new horse and carriage–they go together. Not as back-to-back stand-alone 15-second spots…not as the secondary product you get free when you buy the primary…but as an integrated, fully-shared 30-second TV spot.
First you see Dad diapering “mama”-spouting baby for bedtime, futilely encouraging the little ankle biter to say “dada.” Cut to next morning at breakfast table with baby gobbling Cheerios. And gleefully saluting “dada.”
Yep, it’s a cute spot–and it got my attention. But more importantly it’s a spot that advertises two different product categories from different manufacturers. Questions abound: Does the same ad agency represent both products? (Nope.) Was it their idea or the manufacturer’s? How much will this save the advertiser in media expense? But most importantly, what other pairings are we in for –and will they work as well as this one? Spanx and Levis? Hummer and Maybeline? Grey Goose and Pepto Bismol?
What’s your reaction to this combo :30 concept? Is it going on all the time and this is the first time it has penetrated my consciousness? Is it a fluke? Or is it a whiff of things to come?