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It’s fall. A glorious time for changing leaves and television media buying. Heroes is back on. Chuck is taking off. It gets dark really early, so you curl up with the warm glow of the LCD flat screen and absorb billions of dollars worth of advertising messages.

But there’s a writers strike. And advertisers are evaluating their options. With the writer’s strike in its second week, production has ceased on most prime time shooting, including Desperate Housewives, the Office and 24 (which is probably good since Kiefer is in the slammer anyway). So far, only the talk shows have been sent to reruns, but that will have to change if the strike continues for too long.

The big losers in this won’t be the advertisers, but the stations. If ratings plunge, the media buyers won’t lose because they have guarantees of viewership in their buys.

But if the strike continues and media buyers pull their budgets, where will all the $$ flow? Good question. What do you think?

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