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              <h1 class="title">You need innovation in your media campaign!</h1>

                  
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               Fri, 08/21/2009 - 4:39pm | jagee |

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        <a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-url="http://www.brogan.com/blog/you-need-innovation-in-your-media-campaign" data-text="You need innovation in your media campaign! | brogan.com" data-via="broganpartners">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script>
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                <p>
	If you don&rsquo;t have something non-traditional in your media mix you may want to re-think your strategy.</p>
<p>
	As Courtney Walker blogged about 2 weeks ago in <a href="http://www.brogan.com/blog/is-non-traditional-the-new-traditional/" target="_blank" title="Brogan Blog">&ldquo;Is Non-Traditional the New Traditional?&rdquo;</a> people are now expecting bigger, bolder, more interactive and most certainly more innovative.</p>
<p>
	Television, radio, cable and now online are normal forms of advertising. You need to cut through the clutter and hit your target audience with a wow factor that will keep a long-lasting impression embedded in their brain.</p>
<p>
	For example if you&rsquo;re trying to target Women 18+ you might catch them at the mall, shopping.&nbsp; A perfect non-traditional ad in the mall is not the normal kiosk or backlit posters&hellip;but a floor cling.&nbsp; You will surely grab their attention as they are walking!</p>
<p>
	We&rsquo;ve placed&nbsp;a pretty cool &ldquo;wow ad&rdquo; as you can see below.&nbsp; If you&rsquo;re in need of a cool innovative media campaign that includes non-traditional media in the mix, <a href="http://www.brogan.com/" title="Brogan">Brogan &amp; Partners</a> is your agency!</p>
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	<img align="baseline" alt="floorgraphic-2jpg.jpg" border="0" height="400" src="http://www.brogan.com/files/uploads/2009/08/floorgraphic-2jpg.jpg" style="width: 250px; height: 306px;" width="250" /></p>
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