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How M&M’s is making their Facebook page fun.

Kaitlynn Knopp's picture

When it comes to gamification on social media, M&M’s wins. The brand’s Facebook page is home to more than 10 million fans, and quite a few of them choose to interact with their game-based posts.

On the day the brand claimed to lose their “pretzel guy” in a sea of chocolate candies, more than 11,000 people commented on the post—all trying to find him. (Hint: He’s on the right half!)

Oh no! I’ve lost pretzel guy! Can you help me spot him? – Orange

Posted by M&M's U.S.A.... Read more about How M&M’s is making their Facebook page fun.

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Weekly Recap - August 10, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

11 Instagram best practices every marketer should know. When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to... Read more about Weekly Recap - August 10, 2015

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Hospital marketing strategy to help overcome budget cuts #3: Create content.

Julia Mastropaolo's picture

Why is “content” such a big buzzword nowadays? Because content is key to attracting and converting prospects and nurturing consumer relationships. And because healthcare ranks among the most popular consumer content, hospitals should leverage their vast expertise to become an information hub for all things healthcare.

An effective content marketing strategy puts your hospital in the minds of consumers before they need your expertise, and lingers well after your patients have recovered. Which means you won’t just be a place people go to for care, but you also become a trusted resource for patients... Read more about Hospital marketing strategy to help overcome budget cuts #3: Create content.

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University Marketing 101: The Ivy Leagues wow with viral video.

Kaitlynn Knopp's picture

Video. It's a simple concept that can have astonishing results.

Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population —more than any cable network. An astonishing 98 percent of 18 to 34-year-olds reported using their smartphone on a daily basis to consume video content, which is why brands across all industries are choosing to experiment with it, including Yale University .

What starts as a “traditional Yale information session” quickly turns into a viral video that’s anything but traditional—especially for this Ivy League school. And it... Read more about University Marketing 101: The Ivy Leagues wow with viral video.

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How The HoneyBaked Ham Company is using gamification to engage with their followers.

Kaitlynn Knopp's picture

Since 1957, The HoneyBaked Ham Company has been providing the entrees we all know and love. But now, they’re giving us even more—a chance to have fun on their Facebook page .

As early adapters of gamification, their page is full of fun opportunities to play. And as the company’s social media advertising agency, we think the visuals are just as fun to create. In fact, one of our favorite concepts to develop is one of the most well-received. We’ve named it “Spot the Differences,” because that’s exactly what users are asked to... Read more about How The HoneyBaked Ham Company is using gamification to engage with their followers.

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Hospital marketing strategy to help overcome budget cuts #2: Invest in your website.

Julia Mastropaolo's picture

Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that website design impacts whether or not they trust a company . But design is just the beginning.

From aesthetics to content to usability, your hospital website is integral in influencing individuals in their hospital choice. It’s where people get a first impression, learn about your brand and see what services you offer. And... Read more about Hospital marketing strategy to help overcome budget cuts #2: Invest in your website.

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11 Instagram best practices every marketer should know.

Emily Marchak's picture

When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your business to get started on Instagram.

1. Choose a recognizable handle When asked why users follow brands on Instagram, Iconosquare found that 48 percent of users find branded content to be interesting and funny , 62 percent are already loyal to the brand, and 54 percent like to discover new things. That... Read more about 11 Instagram best practices every marketer should know.

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Weekly Recap – August 3, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

The Five C’s of Social Media Success If you stick to the five C’s, you should “C” success in your social media marketing.

Want Ads that Stick? Full-Screen Interactive... Read more about Weekly Recap – August 3, 2015

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Critical resource or just critical? Tips for docs to deal with Yelp’s fortified UGC.

Lori Bahnmueller's picture

If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing.

Yelp is working with the investigative online newsroom to bolster its user-generated content by folding in ProPublica’s healthcare statistics and placing it onto the Yelp business pages of more than 25,000 medical treatment facilities.

So in addition to sifting through consumer reviews about cranky office staff and marathon waiting room sessions, Yelp users will see objective data about how the physician’s practice compares to their peers. Hover text on the business page will explain the statistics, like... Read more about Critical resource or just critical? Tips for docs to deal with Yelp’s fortified UGC.

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Hospital marketing strategy to help overcome budget cuts #1: Make a plan.

Julia Mastropaolo's picture

Everyone knows that planning is an important part of creating an effective healthcare marketing program. With so many changes in healthcare, it’s easy to place planning on the back burner. But because of these changes, it’s all the more important to establish a comprehensive marketing action plan for your hospital as the blue print for the year. So be sure to set time aside for you and your team to develop your marketing action plan together.

1. Stick to your priorities – You can’t market everything. It’s important to... Read more about Hospital marketing strategy to help overcome budget cuts #1: Make a plan.

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University Marketing 101: Spartans will experiment with nontraditional marketing.

Kaitlynn Knopp's picture

Michigan State University has built their brand on two small words: Spartans will. Spartans will work together . Spartans will work for the common good. Spartans will push past the boundaries.

And this just in: Spartans will experiment with nontraditional marketing.

Understanding that in this day and age, mobile is everything, Michigan State University created a free app for Spartan fans everywhere. Once a user downloads the mobile app, they’re able to upload a photo and add a Spartan helmet to their head—letting anyone and everyone be a Spartan... Read more about University Marketing 101: Spartans will experiment with nontraditional marketing.

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6 brands using social gamification to increase engagement.

Kaitlynn Knopp's picture

Within the past five years, gamification has turned into one of the biggest industry buzzwords, and here’s why. While developing marketing plans, business proposals, and editorial calendars, advertisers commonly ask their teams, “What can we do to increase engagement?” And as most have found, the answer is gamification.

So, what exactly is gamification? To put it simply, it’s a piece of creative that encourages your audience to play a game. Maybe there’s an opportunity to score points, compete with others, win a prize, or maybe it’s just a chance to show off your brand... Read more about 6 brands using social gamification to increase engagement.

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