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Celebrating 30 years of creative advertising: #19 MDCH Healthy MI Plan

Maila Kue's picture

On April 1, 2014, the Michigan Department of Community Healthy launched the new Healthy Michigan Plan , providing health care insurance to more than 400,000 people who were not previously insured. It was Brogan’s job to help spread the word so that no one would miss the opportunity to learn about the new, affordable health insurance.

We researched the targeted audience (hourly wage workers ineligible for Medicaid) to develop an effective media plan that would best reach them. This included television, radio, Google search, outdoor, transit,... Read more about Celebrating 30 years of creative advertising: #19 MDCH Healthy MI Plan

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Starbucks urges us to put down our phones.

Kaitlynn Knopp's picture

Today, we live in a world where people rarely put down their cell phones. They maintain friendships, keep up with family members and communicate with colleagues through emails and text messages, but what are they missing because of it?

In their newest videos, Starbucks shows us that we’re missing more than we think. We’re missing facial expressions, emotions, compassion and reassurance. They remind us we should spend our time and have our conversations face-to-face (preferably with a cup of their coffee) to truly make the best moments.

Have these Starbucks... Read more about Starbucks urges us to put down our phones.

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The weekly recap - September 15, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Welcome to the New Sales Process. How to Let Content do the Selling. Learn the 5 ways content marketing helps you sell your product without pushing your product.

6... Read more about The weekly recap - September 15, 2014.

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Celebrating 30 years of creative advertising: #18 Covenant HealthCare.

Maila Kue's picture

We all know how frustrating it can be when you get stuck driving behind a huge bus. It blocks your view. It slows your speed. So you make every effort to pass the enormous vehicle and drive as many lanes away from it as you can. But when Brogan created transit advertisements for Covenant HealthCare in 2002, cars were slowing down to admire the creative concepts that helped make Covenant HealthCare stand out among its competitors in the healthcare market.

What better way to increase traffic for our client than to... Read more about Celebrating 30 years of creative advertising: #18 Covenant HealthCare.

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The weekly recap - September 8, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Celebrating 30 years of creative advertising: #17 MDCH Women’s Health – Happy Pap Day. In 2005, Brogan used a catchy song to remind people to get their yearly PAP tests.

... Read more about The weekly recap - September 8, 2014.

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Celebrating 30 years of creative advertising: #17 MDCH Women’s Health – Happy Pap Day.

Maila Kue's picture

Some of life’s most precious moments are the ones that happen once a year. Birthdays. Anniversaries. Christmas. Valentine’s Day. And then there’s your once-a-year scheduled pap test. It’s not exactly “precious,” but it’s definitely just as important.

In 2005, research showed that more than 400 women are diagnosed with cervical cancer every year in Michigan. This could eventually lead to death if not detected or treated in time. In response, the Michigan Department of Community Health wanted to get the word out about the importance of a pap... Read more about Celebrating 30 years of creative advertising: #17 MDCH Women’s Health – Happy Pap Day.

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The weekly recap - September 1, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to Quell a Social Media nightmare A sinking feeling in your gut. A spike of adrenaline. Maybe a little sweating.

Ultimate Headline Formulas for Tweets, Posts,... Read more about The weekly recap - September 1, 2014.

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Celebrating 30 years of creative advertising: #16 Ford Field.

Kaitlynn Knopp's picture

It’s hard for most people to imagine Detroit without Ford Field —the enormous stadium that hosts the Lions in the fall and musicians in the summer—but we can.

Twelve years ago, before people knew what fun they’d have in this new Detroit building or how they’d gawk at it every time they drove by, we were hard at work preparing for the opening—preparing to not only get the word out, but to get people excited. And what better way to do that than a football metaphor?... Read more about Celebrating 30 years of creative advertising: #16 Ford Field.

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8 Apps to Make Social Media Management Easier: #8: PhotoGrid.

Kaitlynn Knopp's picture

If your work computer didn’t come loaded with photo editing software, allow me to introduce you to PhotoGrid. PhotoGrid is a free app that’s great for any social media manager who wants to create a quick and original photo collage.

Like Tweegram and TextonPS, PhotoGrid is easy to use. Once you’ve launched the app, select the pictures from your phone that you’d like to use in the collage. From there, you can change the layout, add text, stickers, borders, filters and backgrounds—making a graphic that your fans and followers on social media... Read more about 8 Apps to Make Social Media Management Easier: #8: PhotoGrid.

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Celebrating 30 years of creative advertising: #15 Click on Careers

Maila Kue's picture

In 2002, our client, Click On Careers, needed to target a younger audience – individuals who just graduated or had been a few years out of high school. Brogan knew exactly how to effectively reach this demographic. Use humor. And we did just that.

During this time, the Southeastern Detroit Region had a shortage of workers in “technical” jobs – occupations that required training beyond high school, but not necessarily a four-year college degree. And while there had been attempts to solve the problem, there wasn’t a system that provided an easy way for... Read more about Celebrating 30 years of creative advertising: #15 Click on Careers

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The weekly recap - August 25, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to Use Facebook for Targeted Content Promotion One of the ways you can give your content a nudge in the right direction and get more people looking at it: Facebook advertising.... Read more about The weekly recap - August 25, 2014.

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8 Apps to Make Social Media Management Easier: #7: TextonPS.

Kaitlynn Knopp's picture

Are you a social media manager looking to create a quick (but good-looking) graphic for one of your social channels? Luckily, there are lots of apps to help. Like Tweegram , TextonPS is a free app that helps you create great graphics in moments. However, while Tweegram puts your texts on the app’s pre-loaded backgrounds, TextonPS allows you to put text on your own photos.

Once you select a picture to put text on, you can type in your copy. You’re able to change the copy’s placement, the... Read more about 8 Apps to Make Social Media Management Easier: #7: TextonPS.

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Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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