If you live anywhere in the Midwest, chances are you are working from home today, enjoying your coffee in your pajamas, due to the loads of snow that dropped down on us last night. And while you have a few extra minutes, since you don't have to go out to lunch, I wanted to share a really timely and successful social promotion Olga's Kitchen pushed out during "snowmegeddon."
I noticed this promotion from Olga's Kitchen last night, while I was bunkering down next to the fire (and my husband shoveled the drive-way in his t-shirt):
Being a giant Olga's fan, I instantly liked the post, hoping that at least 99 other people would do the same. (I was a little worried though, looking back on the engagement on their page, most posts were liked about 10 times.) When I woke up this morning, as usual, I checked my FB page and noticed that over 2,000 people had liked it.
So, why was this post so successful compared to their others? They've posted about discounts before. Well, for all of us that have Olga's (Michigan, Ohio and Illinois), it was relevant , it was timely and just plain delicious.
Our area got about 9", and Olga’s posted the below update this morning:
Looking back at the responses on the page, a bunch of people said they wouldn't be able to use the deal though, since they wouldn't be able to get to the location. So, Olga's took advantage of one of the greatest benefits of social media, instant feedback allows you to actually listen to your fans and change things instantly. They updated the deal to keep the excitement and extended it through Tuesday. Good work, Olga's, I will see you tomorrow.