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Olga's timely social media promotion.

Lauren Zuzelski's picture

If you live anywhere in the Midwest, chances are you are working from home today, enjoying your coffee in your pajamas, due to the loads of snow that dropped down on us last night.  And while you have a few extra minutes, since you don't have to go out to lunch, I wanted to share a really timely and successful social promotion Olga's Kitchen pushed out during "snowmegeddon."

I noticed this promotion from Olga's Kitchen last night, while I was bunkering down next to the fire (and my husband shoveled the drive-way in his t-shirt):

Olga's Kitchen social media promotion

Being a giant Olga's fan, I instantly liked the post, hoping that at least 99 other people would do the same. (I was a little worried though, looking back on the engagement on their page, most posts were liked about 10 times.) When I woke up this morning, as usual, I checked my FB page and noticed that over 2,000 people had liked it.

So, why was this post so successful compared to their others? They've posted about discounts before. Well, for all of us that have Olga's (Michigan, Ohio and Illinois), it was relevant , it was timely and just plain delicious.

Our area got about 9", and Olga’s posted the below update this morning:

Olga's Kitchen social media promotion

Looking back at the responses on the page, a bunch of people said they wouldn't be able to use the deal though, since they wouldn't be able to get to the location. So, Olga's took advantage of one of the greatest benefits of social media, instant feedback allows you to actually listen to your fans and change things instantly. They updated the deal to keep the excitement and extended it through Tuesday. Good work, Olga's, I will see you tomorrow.

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The week in review - December 30, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

3 Social Media Trends You Should Know About
To find out what the experts are saying will be big in social media this year, read on.

Study: Women Love Social Media More Than Men (Unless It's LinkedIn)
Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.

5 Awesome Branded Twitter Plays of 2013
It was a big year for social media. Twitter made its successful debut on the stock market while Facebook recovered from its troubled IPO a year earlier.

How to Use Twitter Ads for More Exposure, Leads and Sales
Are you interested in learning more about advertising on Twitter?

Learning From The Top Posts, Tweets, And Search Terms Of 2013
Every year the top social platforms and search engines publish a list of items that made the needle jump on their respective websites.

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The week in review - December 16, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.


Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices

Mobile budgets surged 142% between 2011 and 2013, according to a recent Interactive Advertising Bureau survey of 300 brand marketers   

Facebook Launches Video Ads With Movie Promo For 'Divergent'
Facebook launched its long-waited video ads today with a trailer for the upcoming Lions Gate film, "Divergent." 

Facebook Gives Retailers New Tool to Gauge Sales
Facebook is now helping retailers close the loop from placing ads to making sales.

5 Biggest Social Media Lessons of 2013
It was a big year for social media. Twitter made its successful debut on the stock market while Facebook recovered from its troubled IPO a year earlier.

As Social Sponsorship Grows, Influencers Are Looking to Cash In
Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on social media, up 5 percent over 2012.  

4 Ways to Improve Your CRM
Whether you're just launching or in your third year of business, you won't succeed without loyal customers and brand ambassadors. 

 

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The impact of social visualization on social media strategy.

Laurie Hix's picture

Last year, Pinterest was hot. This year, Vine. What will 2014 bring? Social media is constantly evolving. The platforms change. Audiences migrate. And the measure of relevant, meaningful content changes. One of the biggest changes has been the trend of social visualization. Social visualization is how the social information we share is becoming more visual. After all, a picture speaks 1000 words, which is considerably more than a measly 140 characters. It’s given rise to the popularity of Instagram, Snapchat and Vine. And it is even changing the way we can understand big data. There are many apps that are taking all the information we can gather through our digital footprint and presenting it in a visual way that makes it easier to understand the bigger picture.

What does all this mean? It means that the bar is set even higher for creative social media content. Now more than ever it must be given the respect and strategic attention as other important brand elements: it must be well-conceived, well-written and well-designed and “on brand.” Big ideas are just as important in social media as your TV, digital and mobile. So if you pay an agency to do your big idea advertising but handle your social media internally, you may want to re-think your strategy.

To learn more about the nine social media trends you need to know now, download our free whitepaper, “The Evolution of Social Media.” Where do you think social media is going?

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WestJet puts the joy back into air travel with nontraditional marketing stunt.

Lori Bahnmueller's picture

There’s not much joy in airline travel today.

Even before boarding the plane, passengers must carefully organize and weigh their luggage, go through various states of undress to clear security and jockey for an early boarding position to secure space in an overhead bin. It’s become little more than a means to an end.

Except for those airlines that still know how to show a passenger a good time.  Anyone who’s flown Southwest Airlines comes away with a good story about zany flight attendants and generous snack policies.  (It says a lot about the state of domestic air travel when we feel giddy about an extra couple bags of peanuts.)

Still, we fly on, expectations checked with our baggage. 

So imagine our surprise when Canada’s WestJet Airline cranked up the volume on its 2012 holiday flash mob for a Christmas surprise we’ll not soon forget.

WestJet Airlines earlier this month conjured up a life-sized Santa Claus in a box, who cleverly cajoled the wish lists out of more than 250 passengers while they waited to board two recent flights. While the passengers were in flight, merry teams of WestJet employees hit the mall buying up personalized presents that greeted passengers at baggage claim. The gifts contained everything from socks and underwear to Android tablets and a big-screen TV. They call it a WestJet Christmas Miracle.

The recipients were obviously all aglow, but the clever nontraditional marketing stunt also put a fresh polish on WestJet’s brand. While only 250 or so people were gifted, more than 27 million have virtually experienced the surprise and joy of the event through YouTube, blog posts, news reports and more.

It’s difficult to determine whether WestJet will realize increased demand as a result of this one event. In fact, experts say that consumers are largely driven by price when it comes choosing airlines. But it’s certainly won the brand a great deal of free exposure. When price is the same, who wouldn’t choose the airline that brought a little joy back to air travel? Particularly around a certain holiday…

 

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The week in review - December 9, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Spotify's New Mobile Service to Launch With Audio Ads Only
Spotify is extending its free, ad-supported service to mobile devices as it looks to add new users and challenge for radio advertising dollars.

What Does This Week's FTC Hearing Mean For The Future Of Native Advertising?
Does this hearing signal that native advertising is now coming of age as a mature marketing practice?

3 Ways Responsive Design Can Benefit Your Blog
Are more of your blog visitors coming from a mobile device instead of a desktop computer

Facebook Takes on Snapchat With Instagram Messaging Service
Today its prize 2012 acquisition, Instagram, announced that its launching its own take on a messaging service.

Google Sets New Viewability Standard For Web Ads
Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web.

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The week in review - December 2, 2013.

Ellyn Davidson's picture
 
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.  - See more at: http://www.brogan.com/blog#sthash.sUq3z099.dpuf

The Social Advertising Cheat Sheet Every Marketer Needs
So you’re a marketer with good content—text, graphic, images, video—and you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy.

Facebook Adds More 'News' to News Feed to Become More Twitter-Like
Facebook acknowledged in a blog post that it has tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices

4 Pinterest Tools to Grow and Measure Your Pinterest Presence
Do you need help measuring your Pinterest activity?

3 Strategies That Helped LinkedIn Dominate Professional Networking
Conceived during the summer of 2002 and launched in May 2003, LinkedIn now boasts 238 million users and has made great strides to become the world's largest professional network in its decade of existence.

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan
Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers.

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

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Give back after Black Friday and Cyber Monday with #GivingTuesday.

Katie Rehrauer's picture

You waited in mile-long lines on Black Friday, got bombarded with retailer’s e-mails on Cyber Monday, and by now you may be thinking, is this really what the holiday season is all about? While I appreciate a great deal just as much as the next gal, I love the newest day of this shopping-centric week – #GivingTuesday.

#GivingTuesday – The Tuesday after Thanksgiving (Yes, that’s today for those of you still in a shopping daze) – is a day for giving back. The Mission Statement – “#GivingTuesday is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations.”

It’s a simple idea. It’s a day for families, communities, companies and organizations to come together to help make an impact for good. Using social networks and the handle, #GivingTuesday, givers around the world can share how they are celebrating this day of giving. With over 8,300 official partners, this is a movement with momentum.

The holidays can be a stressful time. In a few weeks we’ll look back and wonder where the time (and money) went. But today is a day we can all feel good about. There are no requirements or limits. Only the idea that a little generosity can make the holidays a lot brighter.

Need help finding a charity that speaks to you? Our staff at Brogan & Partners put together a list of charities that are near and dear to our hearts to help.

Bear Hug Foundation

Caroline Tiger Rescue

Facing Our Risk of Cancer Empowered

Food Gatherers

Friendship Circle

Humane Society of Huron Valley

JARC

Jewish Family Services

Michigan Lupus Foundation

Our Lady of Good Counsel Parish

Scleroderma Foundation Michigan Chapter

St. Benedict Monastery

The Rainbow Connection

The University of Notre Dame Annual Fund

What charity will you support on this #GivingTuesday?

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The week in review - November 18, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 

Yahoo Debuts High-Def Ads for Rich Media Content
Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm.

Infographic: Holiday Guide to Mobile Marketing
With Thanksgiving only days away, how will mobile will affect in-store and e-commerce sales during the holiday season?

Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads
Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if the brand isn't running a TV ad during the program.

70% of Snapchat Users Are Women, Report Says
Snapchat CEO Evan Spiegel said on Wednesday that 70% of the photo-sharing app's users are female, according to a new report.

Pinterest Adds Place Pins for Better Travel Planning
Pinterest added a new type of pin called Place Pins Wednesday, enabling users to map out the locations of all the items they share on their pinboards.

7 Niche Social Networks for Strategic Networking
In this article, you’ll find 7 niche social networks built to serve specialized markets.

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GoldieBlox "Girls" music video changes our opinion on girl gifts.

Lauren Zuzelski's picture

GoldieBlox Girls Music Video Changes our Opinion on Girl Gifts

 If you grew up in the 80’s, then you are familiar with the Beastie Boys song, “Girls.” Back in the day, you could hear me and my girlfriends singing it on our drive to school.

“Girls - to do the dishes. Girls - to clean up my room. Girls - to do the laundry. and in the bathroom.”

Well, if you are in the target audience for GoldieBlox, the song is going to take on a whole new meaning. Just in time for the holidays, the toy company launched a new commercial, or maybe we should call it a music video, sampling the B Boys track in the background, but with lyrics that are a little different:

“It’s time to change.  We deserve to see a range, cuz all our toys look just the same, and we would like to use our brains. We are all more than princess maids.”

As a member of their target audience (I’m a mom of a 5-month old little girl), I am moved, energized and ready to shop. I vow from today forward to veer from the stereotypical princess maid toys. I want to help raise a future engineer (maybe to follow in her dad’s footsteps). Girl power!

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The week in review - November 11, 2013.

Ellyn Davidson's picture
 
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Hashtags Breathe Life Back Into Social Commerce
Social commerce -- the purchasing of products through social media -- is on the rebound.

5 Crucial Mobile Advertising Tactics For Small Businesses
The shift in advertising is moving to mobile. 

26% of Americans Get News on Multiple Social Networks
Americans are on multiple social media networks, but only 26% of them get news on more than one, leading to fragmentation of news gathering through social media.

15 Brands Rocking Tumblr
Almost every major brand has a Twitter or Facebook account. That's a given. Maybe even a YouTube, Instagram or Pinterest presence. But all the really cool kids are also using Tumblr.

How to Get Around Google's New Keyword Data Limitations
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

Live Events Are King for Getting People to Recommend and Buy Brands
Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows.
 

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Impatient for SEO results? AdWords may help generate traffic in the meantime

Morgan Eberle's picture

Impatient for relevant website traffic? While SEO tactics are critical to the long-term success of your inbound marketing strategy, it can take weeks or months to see results. But with Google’s AdWords, you can start generating leads immediately.

Google AdWords is Google's advertising program whereby advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Companies and agencies use it to capitalize on keywords that are relevant to their business, but they may not be ranking organically for that result. AdWords lets you automatically start bidding for that keyword whereas other SEO tactics may take weeks and months. We’ve used AdWords for clients to help differentiate their brand name, to help increase applications, and to get new leads.

With all the changes Google constantly makes, it is difficult to stay up-to-date on best practices for AdWords, but if you don’t, your strategy will suffer and you may end up wasting money and having a very low ROI.

Just recently Google quietly announced some major changes that will affect your AdWords performance.  The AdRank formula is now taking into consideration ad extensions. Ad extensions use to be a hidden gem in AdWords, but now Google is listing some right at the bottom every time you create a new campaign. There’s much more to learn, so much that we have created an entire whitepaper around the topic: “7 Google AdWords ad extensions you should know.” It covers everything from ad extensions, to where they will appear in your ad, and the importance of using them correctly. To learn more, download our free white paper.

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