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The week in Review - November 1, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Instagram Ads Are a Risky Bet for Facebook
Ads in the news feed. It's an approach that worked extremely well for Facebook, turning the world's largest social network into a mobile powerhouse almost overnight.

Why Marketers Are Turning to Data to Pick the Right Songs, Artists
Attaching music to brands isn't just about gut artistic instinct or which bands the creative director's teenage kid is digging.

Promoted Tweets Get Big Boost In Twitter Redesign
Twitter got a makeover, and it's looking a whole lot more like the Facebook news feed.

How to Generate Twitter Leads With Their New Lead Generation Cards
Are you struggling to generate leads on Twitter?

How to Analyze Your Facebook Metrics to Improve Your Marketing
Are you tracking your Facebook metrics?

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Brogan & Partners is getting hideous.

Katie Rehrauer's picture

It’s not yet Halloween, but if you’re anything like us you’re already anxiously anticipating the holiday season. The treats, the quality time with family and friends, the ugly holiday sweater parties…

But thanks to the upcoming Hideous Holiday Sweater Run, you don’t have to wait another month to kick off the holiday season.

HHSR Banner

On Saturday, November 9, Team Brogan & Partners and hundreds of other unfashionable runners will be enjoying a scenic 5K or 1-mile run or walk through Kensington Metro Park. Not only will there be prizes for the most hideous sweaters, but there will be free beer samples from Witch’s Hat Brewing Company, soup from Zoup!, a photographer to capture your anti-fashion statements and plenty of sweet treats and goodies for the whole family. And in true holiday spirit, Forgotten Harvest will be there to collect canned goods for those in need.

While we’re looking forward to dressing silly and running around a beautiful park, it’s not the only reason we’re looking forward to this event. We’re excited for the Hideous Holiday Sweater Run because all the proceeds from the event will go to our fabulous client, the Scleroderma Foundation’s Michigan Chapter. Scleroderma is a chronic, autoimmune disease – which means it is a condition in which the body’s immune system attacks its own tissue. It’s a devastating disease with no known cause and no known cure – YET. That’s why this event is so important. By registering for the Hideous Holiday Sweater Run not only will you be participating in a fun, memorable event, but you will help stimulate research and support scleroderma patients and their families. After all, isn’t helping others what the holiday season is all about?

Register today, and if you can’t make the run, help support team Brogan & Partners.

Get Ready. Get Set. Get Hideous.

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The week in review - October 21, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Google Tests Banner-Like Ads in Search Results
A select few Google users may notice a something new: a large banner-like advertisement at the top of the search results page.

Google Tests Banner-Like Ads in Search Results

Millennials With Kids Are Not as Coddled and Image Conscious as You Think
This generation of new parents is actually less image-conscious and more pragmatic than you might think.

Who Should Regulate Native Advertising?
Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be regulated?

Branded Content Moves the Needle, Per Forbes
Branded content is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness.

Stores Can't Track You Unless You Permit Them
A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers the opportunity to opt-out.

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The week in review - October 14, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

What Doesn't Your Brand Stand For?
You dream of the day your brand will become admired, not only by its target audience, but also by the larger marketing and business media. 

Does Real-Time Marketing Work?
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the Royal Baby to the Emmys. But has it worked?

Internet Ad Revenues Set Record in 1H13
Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

Use Social Media to Create a Snowball Effect for Your Holiday Marketing
The stats are staggering: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases.

How To Use Google Analytics To Create Killer Content
For any business owner, regardless of size, understanding your customer is key to longevity and marketing success.

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The week in review - October 7, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

What Google's Hummingbird Update Means for Small Business
On the eve of its 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001.

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and Skyword.

Check Out The Top 100 Beloved Brands in The Last Decade
Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by Apco.

Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia.

Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings.

 

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Five mobile apps to make you feel good. And others too.

Darlene Hawver's picture

One thing many marketers understand about women is that they want to nurture the world. Literally. We are genetically engineered to be caretakers. And caring for the causes that go beyond our families is natural for us. We’re busy ladies, but these five mobile apps help us take care of business and take care of others as well.

  1. Turn your energy into dollars. The Charity Miles app allows you to choose a charity, and earn money for them through exercise. Are you a runner, biker or walker? The Charity Miles app will donate 25 cents for each mile that you walk or run, and 10 cents for each mile biked. Can you think of a better reason to get moving? Availabe for iOS and Android {free}
  2. Let your “foodstagrams” feed the hungry. Instead of simply gathering likes on Instagram, your food photographs can help feed disadvantaged schoolchildren in South Africa. The Feedie app will donate a meal when you dine and snap a food shot at one of their participating restaurants. The Feedie movement is a project of The Lunchbox Fund, a non-profit that provides meals for children in South Africa. Available for iOS {free}
  3. Get a big pay off from small lifestyle changes. For example, when you choose to brew your own coffee, the money you would have spent can be donated to the Instead app. That small donation can provide a child in South Sudan clean water for up to a year. Instead is an app that shows you what small changes you can make to save cash, and in turn, help others. Available for iOS {free}
  4. Donate a photo to raise awareness. Donate a photo helps you connect and raise awareness to the causes you care about. For every photo you donate, Johnson & Johnson will donate $1 to the cause you wish to help. Some ways this donation can help are to beautify a park, protect a newborn from HIV, or send a student to nursing school. Available for iOS {free}
  5. Be inspired to spread an act of kindness. It’s the little things that help make our world a friendlier place. When you download the Pay it Forward app, you’ll receive daily suggestions for acts of kindness. The app also includes a map of the world so you can view the friendliest spots, and a special section for teachers and students to help promote kindness. Available for iOS {.99}

Does this inspire you to go out and make the world better? Do you have any feel good apps to share?

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The week in review - September 30, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Here's the Dirty Little Secret about Social Media
It's time to rethink social media in marketing.

Pandora, iTunes, Spotify, Rdio All Try to Take a Bite Out of Radio's Dollar
From Pandora to Spotify to Clear Channel's iHeartRadio to Apple's new iTunes Radio, there are so many options for marketers. Too many.

10 Brands That Made Music Part of Their Marketing DNA
Here are the advertisers who have a track record of going a step further with music – and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA.

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?
In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.

Most Valuable Global Brands: Apple, Google, and Coca-Cola
For the first time in the history of Interbrand’s Best Global Brands report, there is a new number one brand: Apple.

 

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HoneyBaked foils breast cancer.

Ellyn Davidson's picture

My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – pink ribbons, pink packaging, pink tattoos on NFL players arms. And you know what? It made me feel good, like the whole country was pulling for me as I embarked upon my breast cancer journey.
ellyn_lacey_brettCloser to home, friends and family were pulling for me in more tangible ways. They had my kids over for playdates. They took over my carpool shifts. They neatened up my house.

Perhaps most important of all, they fed me and my family. Night after night, people showed up with dinners – hot, delicious, and plentiful enough to give us leftovers for days.

In the midst of all the upheaval that breast cancer brought to our family, every night we got to enjoy something normal – a nice family dinner. Those meals, and the love behind them, helped me more than I can adequately express.

They also inspired us at Brogan to create an initiative for our client, The HoneyBaked Ham Company –100 free dinners for families affected by breast cancer.

Recipients of the dinners, each worth $75, will be nominated by friends and family on Facebook. Then each Friday in October, 20 winners will be randomly chosen.

And, of course, the Ham that these families receive will be wrapped in fabulous pink foil.

It makes me happy to think of another family, battling breast cancer just like mine did, sitting down to a meal that makes them feel cared for.

 HoneyBakedisFoilingBreastCancerthisOctober

But HoneyBaked isn't stopping there. Their multi-faceted, month-long campaign, HoneyBaked Foils Breast Cancer, incorporates everything that's buoyed me as a breast cancer patient, and now survivor. For instance...

  • With each purchase of a ham, HoneyBaked will donate $1 to the National Breast Cancer Foundation, which provides free mammograms, education, support, and early detection services in all 50 states. They'll also be collecting NBCF donations from customers all month long.
  • On Fridays, HoneyBaked will reward customers with a buy-one-get-one-free deal on sandwiches. All you have to do is bring a friend and wear pink!
  • There will be Facebook posts full of important-to-know breast cancer facts and pins full of tributes and powerful quotes.

    One_in_eight_women
        2.9_million_breast_cancer_survivors
      

I love all the ideas that Brogan and HoneyBaked have devised together, but my favorite is definitely those dinners. They show that HoneyBaked really gets this breast cancer thing. They know that all the pink we'll see this month might be cheering, but nothing comforts as well as comfort food.

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The week in review - September 23, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Responsive Web Design and Advertising
The responsive movement has been a win for users, who increasingly want to consume content on multiple devices. It also has yielded a welcome by-product: better mobile advertising opportunities.

The Future of Pinterest Ads
Pinterest is going to start experimenting with promoting certain pins from a select group of businesses.

The Most Trusted Advertising
More consumers trust advertising compared with six years ago with word-of-mouth recommendations remaining a brand's best friend.

Updates to Google’s Search Algorithm
Google's new search algorithm is called "Hummingbird” and it affects 90% of all searches.

Skipping Over Instavids
Is the effort it takes to make an Instagram Video worth it for brands or are they not getting the desired engagement?

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The over-lapping world of media and channel convergence.

Jackie Schultz's picture

One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate entirely different components than they did five years ago, like Facebook engagement ads, mobile banner ads and YouTube ads; as opposed to a stand-alone traditional television or radio buy.

Media departments are now challenged more than ever to reach a client’s target simply because there are so many media options. Finding the most effective outlet is important, but sometimes finding what outlets work best together is what can really bring the most success to a campaign. A broadcast television buy is effective, but when that ad is concurrently placed on different outlets, like YouTube or Pandora, it has a greater chance of brand recall. The consumer’s relationship with the brand is stronger because they are being reached on multiple channels, reinforcing the message and often allowing the consumer to interact. This is when channel convergence comes into play. Successful campaigns now seamlessly integrate broadcast television with the internet, email with social media, radio with desktop computers or smartphones and so on.

Snickers created a strong campaign with the product insight that "you are not you when you are hungry". The campaign linked this to a consumer emotion: that you feel cranky when you haven't eaten, making it possible to create a multidimensional communication campaign. Snickers then got celebrities to tweet messages that were out of character, demonstrating the versatility of that idea across channels.

Using multiple channels is not strictly about saying the same thing in different channels, but instead about taking a unique aspect of the brand and tying it to a consumer insight that is powerful and engaging – and which comes to life through Twitter, a TV ad or a piece of merchandise.

When is the last time you noticed a campaign on different media outlets? Which one stuck out to you the most?

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The week in review - September 16, 2013.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Commercial Breaks Aren’t Necessarily for Tweeting
According to Nielsen, the heaviest Twitter activity appears to be happening during real-time programming minutes and not commercial breaks.

What Part of a Web Page Gets the Most Viewership?

Despite what many advertisers may think, it’s not the top of the page that’s the most viewed; it’s actually the part of the page just above the fold. 

Brands Are Already All About iTunes Radio
Several big brands have shelled out over $10 million to be iTunes Radio launch partners, a large bet that iTunes Radio will quickly become a force in the already crowded Internet radio industry.

8 Ways to Improve Facebook Engagement
From photos to questions – get more engagement on your page.

Use Your Facebook Page to Sell
5 simple ways to tweak your social media updates for better sales conversion.

Your Brand and Pinterest
Many companies are still struggling with how to use Pinterest and are unsure if it is a good fit for their marketing strategies.

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How reality television builds brand loyalty.

Jazmine Robinson's picture

Just as Tiffany’s long lost brother is revealed, the television screen blacks out and a commercial plays. Instead of heading to the kitchen and grabbing a snack or watching the commercial, I grab my phone and log in to Twitter, Facebook and Instagram to find out what my friends’ think of this shocking revelation. 

We are social media addicts, guilty of social media’s influence on the way we watch television. Even when we don't tune in, social media enables us to stay in the loop. We stalk our favorite celebrities on Twitter, asking our most-desired questions. Write statuses on Facebook, reliving the episodes most memorable moments. We even go as far as creating Instagram videos, reenacting scenes from the show. Some reality shows even create apps that allow users to play along with their favorite characters.

Here are four ways that reality shows are engaging users to participate through social media. Take notes! Businesses can learn a thing or two from reality television.  As marketers, we want loyal fans too.

Contests/Sweepstakes

American Idol engages viewers by hosting multiple contests throughout the season. “American Idol AT&T VIP Sweeps” gave viewers the chance to win a trip to Los Angeles and attend a live taping of the show.  Contestants simply had to go online and enter; they also received a bonus entry by sharing a tweet online. Because of contests like this, American Idol has some of the highest social media engagement of all reality shows. Presently, the American Idol Twitter page has 1,011,305 followers.

Create an App

Duck Dynasty does a great job of using several social media channels to engage fans. Most notably, the creation of “Duck Dynasty Beard Booth”, a mobile app, has been a huge hit with fans. This app allows users to dress up pictures of themselves and friends with the infamous Duck Dynasty beard. The app launched less than a month ago and already has more than 50,000 downloads. The show’s following is so large that the season 5 premiere was cable’s most-watched nonfiction telecast to date.

Post Photos

America’s Next Top Model effectively utilizes its Instagram by posting pictures of contestants and snippets of next week’s episode to their 32,143 followers. Fans can comment on their favorite models and moments. Along with posting scenes from the show, ANTM also post pictures of upcoming events, casting calls and countdowns until the next episode. With Instagram, these fashionistas will never be out-of-season when it comes to America’s Next Top Model.   

Tweet Your Fans

The cast from Duck Dynasty also does a great job of interacting with their 1 million followers on Twitter. During the show, the Robertson Family retweets comments and answers questions from fans using the Duck Dynasty hashtag (#DuckDynasty). This encourages fans to follow their page and watch the television show. Twitter allows for users to share their thoughts with other die-hard fans and learn more about their favorite celebs.

Unlike a television show, social media is always on. Companies should follow suit and use their social media creatively to engage customers. Offer customers a chance to win prizes, ask questions and interact with your company and other fans. Use social media to show off your personality, get fans interested and addicted to your brand. Remember, social media is not a platform to bombard users with promotions and industry news but an opportunity to be “social” with customers.

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