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Celebrating 30 years of creative advertising: #15 Click on Careers

Maila Kue's picture

In 2002, our client, Click On Careers, needed to target a younger audience – individuals who just graduated or had been a few years out of high school. Brogan knew exactly how to effectively reach this demographic. Use humor. And we did just that.

During this time, the Southeastern Detroit Region had a shortage of workers in “technical” jobs – occupations that required training beyond high school, but not necessarily a four-year college degree. And while there had been attempts to solve the problem, there wasn’t a system that provided an easy way for... Read more about Celebrating 30 years of creative advertising: #15 Click on Careers

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The weekly recap - August 25, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to Use Facebook for Targeted Content Promotion One of the ways you can give your content a nudge in the right direction and get more people looking at it: Facebook advertising.... Read more about The weekly recap - August 25, 2014.

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8 Apps to Make Social Media Management Easier: #7: TextonPS.

Kaitlynn Knopp's picture

Are you a social media manager looking to create a quick (but good-looking) graphic for one of your social channels? Luckily, there are lots of apps to help. Like Tweegram , TextonPS is a free app that helps you create great graphics in moments. However, while Tweegram puts your texts on the app’s pre-loaded backgrounds, TextonPS allows you to put text on your own photos.

Once you select a picture to put text on, you can type in your copy. You’re able to change the copy’s placement, the... Read more about 8 Apps to Make Social Media Management Easier: #7: TextonPS.

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The weekly recap - August 18, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Celebrating 30 years of creative advertising: #14 Joe Ricci Automotive. What kind of image comes to mind when you think of car dealers?

Red Bull, Jaguar Among the First... Read more about The weekly recap - August 18, 2014.

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8 Apps to Make Social Media Management Easier: #6: Tweegram.

Kaitlynn Knopp's picture

If you’re a social media manager who’s not privileged enough to work alongside an art director or graphic designer, creating custom visuals to share on your social media channels may be a bit of a struggle. Luckily, there are plenty of free apps that will create great graphics in moments—one of which is Tweegram .

Once you open Tweegram, you’ll be prompted to type in copy. Whether you want to share a quote, holiday greeting, fact or call to action, type it in and click “Next.” Then, you’ll be able to... Read more about 8 Apps to Make Social Media Management Easier: #6: Tweegram.

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Celebrating 30 years of creative advertising: #14 Joe Ricci Automotive.

Laurie Hix's picture

What kind of image comes to mind when you think of car dealers? Exactly, not a good one. But Joe Ricci is a very different kind of car dealer. He is known for being a good guy and his customers raved about him. So when it came to branding his three dealerships (which each sold different brand cars) we made Joe the brand with the idea “He’s a good Joe.” Using customer testimonials and Joe as a humble spokesperson, the television, radio, print and point of sale played up this differentiator, which... Read more about Celebrating 30 years of creative advertising: #14 Joe Ricci Automotive.

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The Netflix Effect: What the rise of video streaming sites means for marketing.

Liza Pryor's picture

Is Netflix killing cable? This may be a little overdramatic, but the fact remains that more and more viewers are shifting away from traditional cable programming and toward internet video streaming instead.

Video streaming services like Hulu, iTunes and Netflix are soaring in popularity. These sites allow for far more choice and personalization with regards to programming than traditional cable. Thousands of episodes of hundreds of shows are available at the click of a mouse. Gone are the days of checking the TV guide to determine when a favorite show will be available for... Read more about The Netflix Effect: What the rise of video streaming sites means for marketing.

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The weekly recap - August 11, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

61% of Consumers Prefer Companies With Custom Online Content Content marketing is what consumers are looking for, both B2B and B2C, from your Company.

Tumblr takes social media marketing... Read more about The weekly recap - August 11, 2014.

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8 Apps to Make Social Media Management Easier: #5: Tweet A Day.

Kaitlynn Knopp's picture

How many social media managers out there have ever been stumped? You’re looking for something interesting, timely and relevant to share with your followers, but you keep coming up empty-handed. In these far and few between situations, turn to Tweet A Day , a free app.

Once you sign into Tweet A Day with your Twitter information, the app will review your previous Tweets and hashtags and search for content that matches your brand and voice. It will find a link and draft three tweets based on the content of that... Read more about 8 Apps to Make Social Media Management Easier: #5: Tweet A Day.

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Celebrating 30 years of creative advertising: #13 Travel Michigan.

Bonnie Folster's picture

You know you’re from Michigan when you hold up your hands (remember the Upper Peninsula too) and point to where you live. Everybody gets it. I’m sure people are envious when I’m talking to someone from a state like Indiana that isn’t so graphically accessible. We took it further. We noticed you could find a leaf that looked like Michigan. Or an artist’s palette. Or a bunch of grapes. Our clients at the Michigan Travel Bureau (as Travel Michigan was called then) saw the potential and fun of it. The “Shapes Campaign” became a great... Read more about Celebrating 30 years of creative advertising: #13 Travel Michigan.

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Tumblr takes social media marketing to a new level.

Liza Pryor's picture

In the last decade, social media has grown from a casual pastime to a cornerstone of effective modern marketing. Any savvy marketer today knows that a brand’s engagement with social media can be a make-or-break component of their strategy and success. Facebook, Twitter, even Pinterest and Instagram have become advertising staples for even the most traditional of brands. However, one social media site that remains underutilized is Tumblr.

Tumblr is referred to as a microblogging website ; essentially, the new form of blogging for those with short attention spans. Posts typically take the... Read more about Tumblr takes social media marketing to a new level.

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8 Apps to Make Social Media Management Easier: #4: Wi-Fi Finder.

Kaitlynn Knopp's picture

How many times have you been managing social media on-the-go when suddenly, you lose your Wi-Fi signal? Instead of weaving in and out of stores or restaurants searching for a signal, download Wi-Fi Finder , a free app that generates a list of available Wi-Fi connections based on your current location. It will tell you which ones are free to connect to, which ones cost money and it will give you the location’s address. Tapping on a location will give you more information, like the Internet provider and directions to the establishment. You can’t... Read more about 8 Apps to Make Social Media Management Easier: #4: Wi-Fi Finder.

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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