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Weekly Recap - July 27, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

5 Ways to Generate Business Through LinkedIn You might think of LinkedIn as simply a kind of digital Rolodex—a place to park your résumé and perhaps network a bit. But it’s also a... Read more about Weekly Recap - July 27, 2015

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4 popular Instagram formats to tell your brand story.

Emily Marchak's picture

From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular and powerful.

According to Hubspot, 90 percent of information transmitted to the brain is visual. We process visuals 60,000 times faster in our brains compared to text. NewsCred notes that 44 percent of users are more likely to engage with brands if they post pictures. Being the visual-only social platform that it is, Instagram is a powerful... Read more about 4 popular Instagram formats to tell your brand story.

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11 signs your in-house marketing team needs the help of an ad agency.

Laurie Hix's picture

These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why companies choose to do their marketing in-house: to keep more control and keep a tight lid on costs. But it’s hard to do everything well when more and more hats are being tossed into the mix all the time.

That’s typically why clients connect with us. They’ve got great leadership and expertise, but are... Read more about 11 signs your in-house marketing team needs the help of an ad agency.

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7 ways to grow your small business on Instagram.

Emily Marchak's picture

Owning a business can be hard. Growing a business can be even harder. Large businesses may have significant media budgets. But what small businesses lack in size, they can more than make up with customer loyalty, which can be nurtured with a social media presence.

Here are 7 ways your small business can make a big impression on Instagram.

1. Engage with the community Businesses that acknowledge their followers build trust and authenticity within the social space. Be sure to answer your customer’s questions, “like” the photos they tag your... Read more about 7 ways to grow your small business on Instagram.

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Inspiring examples of Real Time Marketing #4: The Royal Baby.

Kaitlynn Knopp's picture

When Princess Charlotte Elizabeth Diana of Cambridge was born, the Internet went wild. Twitter recorded more than one million tweets mentioning the birth, and “royal baby” was the most searched term on Google all day.

The birth of the royal baby was like Christmas to real time and right time marketers everywhere, and we had a field day following along with the creative content they were able to come up with.

British Airways was one of the first brands to take flight—featuring the arrival of the Royal Baby on an airport arrival board.... Read more about Inspiring examples of Real Time Marketing #4: The Royal Baby.

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The first rule of brand authenticity: Know your audience.

Lori Bahnmueller's picture

Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficult to define.

Authentic brands are correlated with heritage, high quality and transparency. Hit these notes and your brand will most likely ring true with consumers. But these big ideas and attributes are complicated by gender, generational and cultural bias.

In other words, men are from Mars and women are from Venus. Ask a woman to quantify authenticity and her definition will be slightly... Read more about The first rule of brand authenticity: Know your audience.

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Weekly Recap - July 20, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

6 ways your nonprofit organization can be successful on Instagram. They say a single image is worth a thousand words. This adage has helped make Instagram popular among retail brands. But what about... Read more about Weekly Recap - July 20, 2015

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6 ways your nonprofit organization can be successful on Instagram.

Emily Marchak's picture

They say a single image is worth a thousand words. This adage has helped make Instagram popular among retail brands. But what about nonprofits? Can a picture capture the power of a cause? Oh yeah.

From museums to charities, organizations to projects, Instagram is an impactful, strategic medium to market your nonprofit and bring awareness to your cause.

Here are six ways your nonprofit organization can be successful on Instagram.

1. URL linking Want to drive more traffic to your website? Linking your... Read more about 6 ways your nonprofit organization can be successful on Instagram.

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University Marketing 101: Centennial College proves print ads still have potential.

Kaitlynn Knopp's picture

If you work in the advertising industry, you know print ads in magazines and newspapers have been on a steady decline since 2007. Marketers are increasingly turning to mobile, social and digital—anything their audience can access in just a few clicks. And while print may not be one of those avenues, that doesn’t mean it can’t be effective.

Centennial College—a school in Canada home to about 18,000 full-time students, 20,000 part-time students and 150 programs across 40 fields of study—ran a series of print ads promoting the school to potential students.... Read more about University Marketing 101: Centennial College proves print ads still have potential.

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4 tips to being the intern most likely to be invited back.

Ashley Harrell's picture

Get an internship.

This was the first piece of advice I got when I stepped on my college campus. Before moving into my dorm. Before taking my first class. Before making my first college friend.

It’s also been the advice most often repeated.

But while people were insistent that I land an internship, they were short on details about how to make the most of it. After two summers interning at Brogan & Partners, I’d like to help fill in the blanks.

Tip #1: Be in the know. The... Read more about 4 tips to being the intern most likely to be invited back.

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Inspiring examples of real time marketing #3: The Dress.

Kaitlynn Knopp's picture

#TheDress tore just about everyone in the world apart, including the Brogan & Partners’ office. Was it blue and black? Was it white and gold? We all had a different opinion, and so did the marketing departments behind some of the biggest brands.

When people everywhere were taking to Twitter to join team #blueandblack or #teamwhiteandgold, brands joined team #realtimemarketing—generating more than 10 million tweets about the dress in just one week.

For Dunkin’ Donuts, it was easy to join the conversation, and even easier to put their product at the center of... Read more about Inspiring examples of real time marketing #3: The Dress.

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Let's get real: 3 rules to creating an authentic brand.

Lori Bahnmueller's picture

Does your brand care about being authentic? Consumers do. In fact, people care deeply about “authenticity.” A recent CEB survey found that 70 percent of consumers over the age of 15 said the statement “being genuine and authentic is extremely important for me and for the things and people in my life” described them.

But what does that mean exactly? What does an authentic brand look like? How does it act?

Turns out, authenticity is most associated with trust, and trust-related values like honesty, responsibility and conscience (CEB). According to... Read more about Let's get real: 3 rules to creating an authentic brand.

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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