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GoldieBlox "Girls" music video changes our opinion on girl gifts.

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GoldieBlox Girls Music Video Changes our Opinion on Girl Gifts

 If you grew up in the 80’s, then you are familiar with the Beastie Boys song, “Girls.” Back in the day, you could hear me and my girlfriends singing it on our drive to school.

“Girls - to do the dishes. Girls - to clean up my room. Girls - to do the laundry. and in the bathroom.”

Well, if you are in the target audience for GoldieBlox, the song is going to take on a whole new meaning. Just in time for the holidays, the toy company launched a new commercial, or maybe we should call it a music video, sampling the B Boys track in the background, but with lyrics that are a little different:

“It’s time to change.  We deserve to see a range, cuz all our toys look just the same, and we would like to use our brains. We are all more than princess maids.”

As a member of their target audience (I’m a mom of a 5-month old little girl), I am moved, energized and ready to shop. I vow from today forward to veer from the stereotypical princess maid toys. I want to help raise a future engineer (maybe to follow in her dad’s footsteps). Girl power!

The week in review - November 11, 2013.

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Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Hashtags Breathe Life Back Into Social Commerce
Social commerce -- the purchasing of products through social media -- is on the rebound.

5 Crucial Mobile Advertising Tactics For Small Businesses
The shift in advertising is moving to mobile. 

26% of Americans Get News on Multiple Social Networks
Americans are on multiple social media networks, but only 26% of them get news on more than one, leading to fragmentation of news gathering through social media.

15 Brands Rocking Tumblr
Almost every major brand has a Twitter or Facebook account. That's a given. Maybe even a YouTube, Instagram or Pinterest presence. But all the really cool kids are also using Tumblr.

How to Get Around Google's New Keyword Data Limitations
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

Live Events Are King for Getting People to Recommend and Buy Brands
Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows.
 

Impatient for SEO results? AdWords may help generate traffic in the meantime

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Impatient for relevant website traffic? While SEO tactics are critical to the long-term success of your inbound marketing strategy, it can take weeks or months to see results. But with Google’s AdWords, you can start generating leads immediately.

Google AdWords is Google's advertising program whereby advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Companies and agencies use it to capitalize on keywords that are relevant to their business, but they may not be ranking organically for that result. AdWords lets you automatically start bidding for that keyword whereas other SEO tactics may take weeks and months. We’ve used AdWords for clients to help differentiate their brand name, to help increase applications, and to get new leads.

With all the changes Google constantly makes, it is difficult to stay up-to-date on best practices for AdWords, but if you don’t, your strategy will suffer and you may end up wasting money and having a very low ROI.

Just recently Google quietly announced some major changes that will affect your AdWords performance.  The AdRank formula is now taking into consideration ad extensions. Ad extensions use to be a hidden gem in AdWords, but now Google is listing some right at the bottom every time you create a new campaign. There’s much more to learn, so much that we have created an entire whitepaper around the topic: “7 Google AdWords ad extensions you should know.” It covers everything from ad extensions, to where they will appear in your ad, and the importance of using them correctly. To learn more, download our free white paper.

The week in Review - November 4, 2013.

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Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

4 Fun Ways to Improve Your Facebook Engagement
Do you need to increase the visibility of your Facebook page posts?

 

Google Is Testing A Program That Tracks You Everywhere You Go
Google is beta-testing a program that tracks users' purchasing habits by registering brick-and-mortar store visits via smartphones, according to a report from Digiday.

The Top 7 Online Marketing Trends That Will Dominate 2014
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

5 Businesses That Rock Content Marketing
Content marketing is definitely on the hot list of buzzwords these days. 

5 Habits of Successful Content Marketers: New Research
Are you wondering what the best content marketers do differently?

The week in Review - November 1, 2013.

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Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Instagram Ads Are a Risky Bet for Facebook
Ads in the news feed. It's an approach that worked extremely well for Facebook, turning the world's largest social network into a mobile powerhouse almost overnight.

Why Marketers Are Turning to Data to Pick the Right Songs, Artists
Attaching music to brands isn't just about gut artistic instinct or which bands the creative director's teenage kid is digging.

Promoted Tweets Get Big Boost In Twitter Redesign
Twitter got a makeover, and it's looking a whole lot more like the Facebook news feed.

How to Generate Twitter Leads With Their New Lead Generation Cards
Are you struggling to generate leads on Twitter?

How to Analyze Your Facebook Metrics to Improve Your Marketing
Are you tracking your Facebook metrics?

Brogan & Partners is getting hideous.

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It’s not yet Halloween, but if you’re anything like us you’re already anxiously anticipating the holiday season. The treats, the quality time with family and friends, the ugly holiday sweater parties…

But thanks to the upcoming Hideous Holiday Sweater Run, you don’t have to wait another month to kick off the holiday season.

HHSR Banner

On Saturday, November 9, Team Brogan & Partners and hundreds of other unfashionable runners will be enjoying a scenic 5K or 1-mile run or walk through Kensington Metro Park. Not only will there be prizes for the most hideous sweaters, but there will be free beer samples from Witch’s Hat Brewing Company, soup from Zoup!, a photographer to capture your anti-fashion statements and plenty of sweet treats and goodies for the whole family. And in true holiday spirit, Forgotten Harvest will be there to collect canned goods for those in need.

While we’re looking forward to dressing silly and running around a beautiful park, it’s not the only reason we’re looking forward to this event. We’re excited for the Hideous Holiday Sweater Run because all the proceeds from the event will go to our fabulous client, the Scleroderma Foundation’s Michigan Chapter. Scleroderma is a chronic, autoimmune disease – which means it is a condition in which the body’s immune system attacks its own tissue. It’s a devastating disease with no known cause and no known cure – YET. That’s why this event is so important. By registering for the Hideous Holiday Sweater Run not only will you be participating in a fun, memorable event, but you will help stimulate research and support scleroderma patients and their families. After all, isn’t helping others what the holiday season is all about?

Register today, and if you can’t make the run, help support team Brogan & Partners.

Get Ready. Get Set. Get Hideous.

The week in review - October 21, 2013.

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Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Google Tests Banner-Like Ads in Search Results
A select few Google users may notice a something new: a large banner-like advertisement at the top of the search results page.

Google Tests Banner-Like Ads in Search Results

Millennials With Kids Are Not as Coddled and Image Conscious as You Think
This generation of new parents is actually less image-conscious and more pragmatic than you might think.

Who Should Regulate Native Advertising?
Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be regulated?

Branded Content Moves the Needle, Per Forbes
Branded content is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness.

Stores Can't Track You Unless You Permit Them
A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers the opportunity to opt-out.

The week in review - October 14, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

What Doesn't Your Brand Stand For?
You dream of the day your brand will become admired, not only by its target audience, but also by the larger marketing and business media. 

Does Real-Time Marketing Work?
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the Royal Baby to the Emmys. But has it worked?

Internet Ad Revenues Set Record in 1H13
Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

Use Social Media to Create a Snowball Effect for Your Holiday Marketing
The stats are staggering: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases.

How To Use Google Analytics To Create Killer Content
For any business owner, regardless of size, understanding your customer is key to longevity and marketing success.

The week in review - October 7, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

What Google's Hummingbird Update Means for Small Business
On the eve of its 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001.

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and Skyword.

Check Out The Top 100 Beloved Brands in The Last Decade
Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by Apco.

Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia.

Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings.

 

Five mobile apps to make you feel good. And others too.

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One thing many marketers understand about women is that they want to nurture the world. Literally. We are genetically engineered to be caretakers. And caring for the causes that go beyond our families is natural for us. We’re busy ladies, but these five mobile apps help us take care of business and take care of others as well.

  1. Turn your energy into dollars. The Charity Miles app allows you to choose a charity, and earn money for them through exercise. Are you a runner, biker or walker? The Charity Miles app will donate 25 cents for each mile that you walk or run, and 10 cents for each mile biked. Can you think of a better reason to get moving? Availabe for iOS and Android {free}
  2. Let your “foodstagrams” feed the hungry. Instead of simply gathering likes on Instagram, your food photographs can help feed disadvantaged schoolchildren in South Africa. The Feedie app will donate a meal when you dine and snap a food shot at one of their participating restaurants. The Feedie movement is a project of The Lunchbox Fund, a non-profit that provides meals for children in South Africa. Available for iOS {free}
  3. Get a big pay off from small lifestyle changes. For example, when you choose to brew your own coffee, the money you would have spent can be donated to the Instead app. That small donation can provide a child in South Sudan clean water for up to a year. Instead is an app that shows you what small changes you can make to save cash, and in turn, help others. Available for iOS {free}
  4. Donate a photo to raise awareness. Donate a photo helps you connect and raise awareness to the causes you care about. For every photo you donate, Johnson & Johnson will donate $1 to the cause you wish to help. Some ways this donation can help are to beautify a park, protect a newborn from HIV, or send a student to nursing school. Available for iOS {free}
  5. Be inspired to spread an act of kindness. It’s the little things that help make our world a friendlier place. When you download the Pay it Forward app, you’ll receive daily suggestions for acts of kindness. The app also includes a map of the world so you can view the friendliest spots, and a special section for teachers and students to help promote kindness. Available for iOS {.99}

Does this inspire you to go out and make the world better? Do you have any feel good apps to share?

The week in review - September 30, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Here's the Dirty Little Secret about Social Media
It's time to rethink social media in marketing.

Pandora, iTunes, Spotify, Rdio All Try to Take a Bite Out of Radio's Dollar
From Pandora to Spotify to Clear Channel's iHeartRadio to Apple's new iTunes Radio, there are so many options for marketers. Too many.

10 Brands That Made Music Part of Their Marketing DNA
Here are the advertisers who have a track record of going a step further with music – and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA.

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?
In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.

Most Valuable Global Brands: Apple, Google, and Coca-Cola
For the first time in the history of Interbrand’s Best Global Brands report, there is a new number one brand: Apple.

 

HoneyBaked foils breast cancer.

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My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – pink ribbons, pink packaging, pink tattoos on NFL players arms. And you know what? It made me feel good, like the whole country was pulling for me as I embarked upon my breast cancer journey.
ellyn_lacey_brettCloser to home, friends and family were pulling for me in more tangible ways. They had my kids over for playdates. They took over my carpool shifts. They neatened up my house.

Perhaps most important of all, they fed me and my family. Night after night, people showed up with dinners – hot, delicious, and plentiful enough to give us leftovers for days.

In the midst of all the upheaval that breast cancer brought to our family, every night we got to enjoy something normal – a nice family dinner. Those meals, and the love behind them, helped me more than I can adequately express.

They also inspired us at Brogan to create an initiative for our client, The HoneyBaked Ham Company –100 free dinners for families affected by breast cancer.

Recipients of the dinners, each worth $75, will be nominated by friends and family on Facebook. Then each Friday in October, 20 winners will be randomly chosen.

And, of course, the Ham that these families receive will be wrapped in fabulous pink foil.

It makes me happy to think of another family, battling breast cancer just like mine did, sitting down to a meal that makes them feel cared for.

 HoneyBakedisFoilingBreastCancerthisOctober

But HoneyBaked isn't stopping there. Their multi-faceted, month-long campaign, HoneyBaked Foils Breast Cancer, incorporates everything that's buoyed me as a breast cancer patient, and now survivor. For instance...

  • With each purchase of a ham, HoneyBaked will donate $1 to the National Breast Cancer Foundation, which provides free mammograms, education, support, and early detection services in all 50 states. They'll also be collecting NBCF donations from customers all month long.
  • On Fridays, HoneyBaked will reward customers with a buy-one-get-one-free deal on sandwiches. All you have to do is bring a friend and wear pink!
  • There will be Facebook posts full of important-to-know breast cancer facts and pins full of tributes and powerful quotes.

    One_in_eight_women
        2.9_million_breast_cancer_survivors
      

I love all the ideas that Brogan and HoneyBaked have devised together, but my favorite is definitely those dinners. They show that HoneyBaked really gets this breast cancer thing. They know that all the pink we'll see this month might be cheering, but nothing comforts as well as comfort food.