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Weekly Recap - July 13, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

6 ways retailers can be successful on Instagram. Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are... Read more about Weekly Recap - July 13, 2015

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The Foodie Generation: Some brands struggle, others shine in the face of a new food culture.

Liza Pryor's picture

This generation has brought about a major challenge in food marketing. Millennials highly value fresh food, exotic ingredients, customizable products, etc., but they also place a lot of stock in authenticity. A brand that has to completely reinvent itself to be more Millennial-focused can be perceived as inauthentic. Marketing to this generation is balancing act between evolving with the times and still maintaining the core values behind the brand. Brands are working overtime to find harmony between adding more millennial-friendly features and staying true to their original image to promote authenticity.

Chipotle ... Read more about The Foodie Generation: Some brands struggle, others shine in the face of a new food culture.

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University Marketing 101: 4 colleges connecting with co-eds.

Kaitlynn Knopp's picture

Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, which one? And how will they choose?

With so many schools to choose from, it’s crucial that colleges and universities have a successful marketing strategy in place. And from what we can tell, some of the best strategies for the higher education market include a mix of traditional and digital media.

1.... Read more about University Marketing 101: 4 colleges connecting with co-eds.

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6 ways retailers can be successful on Instagram.

Emily Marchak's picture

Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid promotion and infiltrating consumer feeds.

According to CEB , users are turning to Instagram for product inspiration. From user generated content to branded posts, Instagram is the forum for retailers to illustrate brands in action. It’s where fashion bloggers are posting their involvement with brands. It’s where celebrities are posting brand endorsements. And, it’s where retailers are posting product photos—all of which influence consumers... Read more about 6 ways retailers can be successful on Instagram.

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Inspiring examples of real time marketing #2: The college football playoffs.

Kaitlynn Knopp's picture

As sports fans will remember, 2015 marked the first-ever college football playoff. The Oregon Ducks and the Ohio State Buckeyes faced off on the field, but brands big and small faced off online—showing us their real-time marketing skills throughout the game. Let’s see who won.

In the third quarter, Ohio State fumbled the ball four or five times. No doubt about it, the receivers had butterfingers. With that, Butterfinger saw an opportunity, and they took it.

Seriously, what's this ball made of tonight? #OREvsOSU pic.twitter.com/Dwn6KiFPur ... Read more about Inspiring examples of real time marketing #2: The college football playoffs.

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Weekly Recap - July 6, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

7 Reasons Why Your Website Isn’t Performing Instead of telling you that you need CTAs on all of your web pages and that you need to implement landing pages, this article will focus... Read more about Weekly Recap - July 6, 2015

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6 Instagram marketing tactics for food industry brands.

Emily Marchak's picture

Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want to forget. We’ve all been there, and some of us even post these photos on our social channels.

Why? According to CEB , it is because “food has become a visual medium. We’re eating with our eyes first,” said writer David Sax, author of The Tastemakers . This comes as no surprise, and brands are taking... Read more about 6 Instagram marketing tactics for food industry brands.

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The Foodie Generation: Millennials force the food industry to face the facts.

Liza Pryor's picture

In the past, gourmet cuisine came with a kind of exclusivity; diners with taste buds refined enough to appreciate exotic ingredients, and elaborate preparations were few and far between. Now, foodie culture is becoming more and more mainstream—and accessible to the masses. Millennials value authenticity, freshness, quality, and innovation, and they’re coming to expect these traits not only in their upscale, night-out restaurant selections, but in their fast-casual dining establishments as well.

Freshness first

Millennials are interested in healthy options, but their conceptualization of... Read more about The Foodie Generation: Millennials force the food industry to face the facts.

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Inspiring examples of real time marketing #1: The Super Bowl XLVII blackout.

Kaitlynn Knopp's picture

The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest.

Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Baltimore Ravens had taken the field. And then suddenly, everything went dark at the Superdome. More than 100 million viewers turned to social media, and many brands saw an opportunity to light up that space.

At the time, Buffalo Wild Wings was already known for their spots that either featured employees sending games into overtime... Read more about Inspiring examples of real time marketing #1: The Super Bowl XLVII blackout.

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Weekly Recap - June 29, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Facebook News Feed Algorithm Change: Factoring in Actions Taken on Videos Now, the algorithm will take into account actions taken on videos when it determines how widely the video will be seen.... Read more about Weekly Recap - June 29, 2015

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5 ways hospitals can use Instagram successfully.

Emily Marchak's picture

When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of more than 300 million.

Meanwhile, the healthcare industry has been a little slow to innovate around Instagram. The sick. The wounded. The infirmed. It’s not pretty. But what it lacks in beauty, it more than compensates with drama. People love to talk about healthcare. And those people have Instagram accounts.

So how can... Read more about 5 ways hospitals can use Instagram successfully.

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4 inspiring examples of real time marketing.

Kaitlynn Knopp's picture

Most people in the business define real time marketing as a status update or a tweet performed on-the-fly—written to tie a brand or a product into a current event. At Brogan & Partners, we define it as pure brilliance.

When the moment is right, inserting your brand into a relevant conversation when your fans least expect it keeps them entertained, and it gets them talking.

Take Oreo’s infamous “ dunk in the dark ” post, for example. After one hour, the brand earned more than 10,000 retweets.... Read more about 4 inspiring examples of real time marketing.

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