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Content marketing: 4 rules to follow.

Emily Marchak's picture

Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platforms and can help spread awareness, drive revenue and build your company’s audience. For these goals to be attainable, you must plan ahead, utilize mediums, measure your success and evaluate your performance.

1. Plan ahead One of the first steps to take as you create content is to plan it out. Content calendars are a great way... Read more about Content marketing: 4 rules to follow.

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Taylor Swift takes over Twitter with a custom emoji.

Kaitlynn Knopp's picture

On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a custom emoji that automatically attached to all tweets using #BadBloodMusicVideo.

Twitter capitalized on the lyric “band aids don’t fix bullet holes”—creating an emoji of a band aid with a bullet hole. It kept fans talking about not only the music video, but the star herself. According to the official Twitter blog , Taylor Swift was... Read more about Taylor Swift takes over Twitter with a custom emoji.

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Weekly Recap - May 11, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Facebook Carousel Format Now Available for Mobile App Ads Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent compared with carousel... Read more about Weekly Recap - May 11, 2015

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Weekly Recap - May 4, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to Create a Social Media Calendar [Infographic] Defining a social media calendar will not only help you to consistently publish more compelling social posts, but it will also make it easier for... Read more about Weekly Recap - May 4, 2015

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It's peanut butter and jelly time.

Kaitlynn Knopp's picture

Are you female? Are you between the ages of 25 and 34? Are you living in Detroit?

If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook post to you. But now, Facebook is letting brands dive even deeper to make sure their messages reach a specific audience… like an audience that loves peanut butter and jelly.

Will this work for any of your upcoming campaigns? We’re thinking Jif and Smucker’s will be putting this... Read more about It's peanut butter and jelly time.

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Weekly Recap - April 27, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Enough SAID enlists donors for rape justice The non-profit Michigan Women’s Foundation launched Enough SAID to drive awareness of rape prevention.

Hashing Out Hashtags: What They Are & How... Read more about Weekly Recap - April 27, 2015

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Advertising + entertainment = branded content. Three techniques you should know.

Emily Marchak's picture

Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered this space on the radio, with dedicated soap and detergent sponsors courting listening housewives. Today there are three popular forms of branded content: product placement, vignettes and brand integration.

1. Product Placement. Probably the simplest form of branded entertainment, product placement is literally placing a product within a movie or TV show. Products like Coca-Cola, Papa John’s, Starbucks and Apple all find their way... Read more about Advertising + entertainment = branded content. Three techniques you should know.

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Weekly Recap - April 20, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience.

... Read more about Weekly Recap - April 20, 2015

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Weekly Recap - April 13, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior Just like some words are more persuasive than others, some designs are more persuasive than others, too.

... Read more about Weekly Recap - April 13, 2015

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Where are we going for this year’s Mystery Trip?

Maila Kue's picture

We have less than a week before we pack up and go on this year’s Mystery Trip. But there’s one problem: we still don’t know where we’re going. While our trip planners have been generous enough to give us some (extremely difficult) clues, our Brogan team hasn’t been able to crack the code.

Based on the clues, here’s where we think we may be going:

On the other hand, here's what one of the Mystery Trip planners, Julie, says about the clues.

Do you have any ideas where... Read more about Where are we going for this year’s Mystery Trip?

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Weekly Recap - April 6, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How Often Should Companies Blog? [New Benchmark Data] Depending on your company size and business type, these helpful benchmarks show how the number of blog posts published monthly and in total can affect... Read more about Weekly Recap - April 6, 2015

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Weekly Recap - March 30, 2015

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

13 Types of Blog Headlines that will get you More Traffic You can increase the traffic to your articles by as much as 500%, based solely on the headline.

... Read more about Weekly Recap - March 30, 2015

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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