8 Apps to Make Social Media Management Easier: #1: Pages.

Kaitlynn Knopp's picture

If you’re managing a Facebook page for one organization, you’ll likely find that the official Facebook app will serve you well. But, if you’re managing more than one page—be it two or 20—you may want something more. You may want the free Pages app.

The Pages app allows you to toggle between all of the Facebook pages you manage. You’re able to post content, share content, like, comment, message and view your page’s notifications.

Do you need to check which posts you have scheduled? That’s not a problem with Pages. You can also schedule new posts to go out to your fans at a later time or date. You can even view a snippet of your page’s insights, which can come in handy when you’re on-the-go. It makes social media management a breeze!

Which one of Pages’ features will help you manage your Facebook pages?

For more apps to make social media management easier, check out my blog series: 8 Apps to Make Social Media Management Easier.

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Celebrating 30 years of creative advertising: #9 MDCH Smoking Cessation: Women

Bonnie Folster's picture

Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure you, that would do it.

No. You can’t scare most people into quitting. Most smokers know it’s not good for you.

In the 90s, our clients at the Michigan Department of Community Health committed significant time and money to stopping what was then the number one health risk for people in Michigan. Research pointed us in productive directions. People were afraid they couldn’t quit. Women didn’t like it if it made them smell or look bad. People were motivated when their smoking was going to hurt family. We created messages that resonated with both genders, audiences of a variety of ages and diverse cultural groups.

Radio, TV, print, posters, outdoor messages made the phone to the Quitline—a hotline to help smokers get what they needed to successfully quit—ring beyond expectations. And the work, we are equally proud to say, kicked butt at award shows nationally and internationally.

Which of these anti-smoking ads gets you fired up?

To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.


Celebrating 30 years of creative advertising: #8 Chevrolet.

Laurie Hix's picture

Men and women shop differently. They have different needs and priorities driving them. In the mid 1980’s, Chevrolet was beginning to see more and more women buying cars. So they hired Brogan as the only marketing to women ad agency in Detroit to grease the wheels and to accelerate sales to this critical audience. We created a campaign to educate the 5,000 Chevy dealers across the country and their 100,000 retail sales and service staff on how to understand and sell to female consumers. Our “Sign of the Times” brochure was ahead of its time. It educated dealers about this important, growing and lucrative market and helped them sell more effectively to them. We also created materials to educate women on the process of buying a car so they could feel like they were behind the wheel throughout the purchase, not just the test drive. The results of the campaign was a dramatic shift: Chevrolet sold more cars to women, several Chevrolet dealers and associations instituted programs to attract women car buyers and Chevrolet hired and promoted more women to lead this initiative.

This campaign marked the first of many marketing to women campaigns for Brogan over our history. It not only pushed the pedal to the metal for Chevrolet, it shifted cultural attitudes. To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.


The weekly recap - July 7, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Celebrating 30 years of creative advertising: #7 D.O.C.
Brogan & Partners paired celebrity endorsements with outrageous designer frames in the 1988 D.O.C. Optique campaign. 

Five Ways to Make Your Content Resonate with Consumers
The bar has been raised for branded content experiences, here’s how to keep up with the expectations.

A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]
Take advantage of the 1.3 billion Facebook users by developing an audience through effective Facebook ads with this guide.

How to Use Tumblr for Business
If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?

Nielsen and Kraft Pilot New Brand Tracking Tool
Nielsen can now track your advertisements down to an individual ad buy.

Pinterest Makes It Easier to Follow E-commerce Brands
The social pinning platform aims to make it easier for consumers to follow a brand’s page—no longer requiring them to leave a marketer's website to do so. 


Clever social marketing campaign proves the medium is (still) the message.

Lori Bahnmueller's picture

The medium is the message.

It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consumed media often trumped even the message itself.

Regardless of the quality of message, if deployed across the wrong channel, it can become skewed, misunderstood or lost altogether.

It’s why Red Bull leans heavily on social media and experiences, and lightly on TV. (Red Bull gives you wings is best articulated by extreme feats captured on helmet cams and served via YouTube.) It’s why Trader Joe’s mails its Fearless Flyers rather than emails. (It’s welcomed into your home, tactile and fun, nurturing the personal brand relationship.) It’s why billboards will eternally be part of the fast food media mix. (Billboard = I can smell the fries from my car.)

And it’s why Dr. Ronald Victor, director of Cedars-Sinai Center for Hypertension in Los Angeles, is partnering with barbershops to improve the health of black men.

If Mohammed won’t come to the mountain

Victor recently received an $8.5 million grant from the National Institutes of Health to fund a study testing whether barbershop medicine could significantly lessen hypertension in African-American men.  

Largely because of hypertension-related problems, African American men are expected to live to age 69—ten years less than white men. The study will involve getting barbers around the city trained to take their patients' blood pressure.

Barbershops are a central part of the African American male narrative in the United States, according to Men may visit the doctor’s office once a year, while they’re likely to visit their barber at least six times as often.

"The idea is, instead of starting out by asking patients, as usual, to come in to the hallowed halls of medicine, we're bringing medicine to the people who need it," Victor told NPR.

The barber is the message. He’s respected, trusted and frequented. It’s a personal relationship that can carry a heavy message like preventing heart disease.

In the chaos of media today, nontraditional marketing is fast gaining utility. Brogan & Partners regularly employs nontraditional channels to meet consumers where they are most susceptible to messages. That may be a bar, car, bus stop, laptop, cell phone, home or someplace altogether different. Often it’s a combination thereof. Always, we take the path that leads us to the consumer.

We have to go to Mohammed.


Celebrating 30 years of creative advertising: #7 D.O.C.

Marcie Brogan's picture

In 1988 D.O.C.then a large independent optical retailer run by Richard Goldenopened a specialty boutique featuring designer eyewear. Optique had a limited number of stores and an equally limited budget. AHA! thought RichardBrogan Kabot!
AHA! thought Marcie and Annacelebrity endorsements. But celebrities we did not have to pay for, those considered in the public domain. So we paired together an outrageous designer frame, an unlikely “spokesperson” and a headshaker of a pun.

GLASSESNOST with Russian Premier Mikail Gorbachev and chunky red frames was our debut of this series of print ads. Followed, of course, by SUNGLASSESNOST.

We found a lot of fodder in the British royals; we featured a couple of local celebsBill Bonds and Jerry Greenwald; we got a cease and desist order from Ollie North; we did a serious nod to Nelson Mandela. But mostly we and D.O.C. got kudos and creative awards and attentionlike making the front cover of Advertising Age. Most importantly, the boutiques thrived and built a brand as a cool place to get funky and fashionable glasses.

Which celebrity would you have liked to see us use in this campaign? To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.


8 Apps to Make Social Media Management Easier.

Kaitlynn Knopp's picture

As a community manager at Brogan & Partners, I’m interacting on different social media channels on a minute by minute basis, and I wouldn’t have it any other way. But as anyone who works in social media knows, it’s not always the easiest job. There’s content to create, pages to manage, comments to reply to, news feeds to keep up with, followers to retain and gain and metrics to report upon. Some days, it’s enough to make your head spin!

If you’re doing all of that and more, this blog series full of tips and tricks is for you. Here are 8 apps I've used to make social media management easier.

  1. Pages
  2. Later
  3. Bitly
  4. Wi-Fi Finder
  5. Tweet A Day
  6. Tweegram
  7. TextonPS
  8. PhotoGrid

If you have any apps to add to this list, leave me a comment, and I will check them out.


Celebrating 30 years of creative advertising: #6: Michigan Department of Community Health: AIDS Campaign.

Marcie Brogan's picture

In 1988, AIDS was a mysterious, terrifying and fatal disease.  Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real facts to the public, the State of Michigan put out an RFP for a $1 million AIDS prevention campaign—a brave and farsighted move by Governor Jim Blanchard and marketing program managers Jean Chabut and Jan Ruff.     

Virtually every ad agency in Michigan was in the hunt for the groundbreaking assignment. Reporter Rick Ratliff from the Detroit Free Press chose to follow Brogan Kabot in our quest, sitting in on brainstorming sessions, writing about our preparation process and even attending the pitch itself. 

Amazingly, our tiny shop won the contract against giants like J. Walter Thompson, and we made the cover of the Free Press Sunday Magazine.

Our first goal:  mitigate fear and ignorance of the disease and its sufferers. We created print ads that clarified what AIDS is and how it is transmitted. And we developed an empathetic TV spot featuring an actual AIDS patient and his partner, to humanize the face of AIDS for Michigan viewers. 

Over the next several years, we used research and focus groups to develop compelling messages to teens, prostitutes, gay men, sex partners of heterosexual and gay men, and Hispanic and African American populations. Our approach varied:  we used empathy, concern for family and out-and-out scare tactics.

We even used humor... and advertising on urinal mats. 

The campaign got thousands of at-risk individuals into state testing facilities, helped change attitudes towards AIDS and its patients and was featured by the national Centers for Disease Control as a successful model.  Brogan Kabot received a shelf full of awards for the campaign. But most importantly, we had the opportunity to use our marketing skills to do good, make a difference and actually save lives. How many advertisers can say that?

Tell us about your favorite do-good advertising, and to see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.


The weekly recap - June 30, 2014.

Ellyn Davidson's picture

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

9 Hilarious Out-of-Office Email Auto-Replies
As you prepare to leave for a long weekend or a week away, enjoy a quick laugh.

Celebrating 30 years of creative advertising: #5 Henry Ford Hospital.
From 1984-1990 Brogan & Partners ran a campaign that helped take Henry Ford Hospital to the next level and broke new ground for healthcare marketing.

Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube
More marketers plan to increase their budgets for Twitter than for Facebook.

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets
Nearly half are worried about managing this digital shift.

How to Make Your Company Stand Out on Instagram
With Instagram engagement 58 times higher per follower than Facebook, your business should know how to stand out.

How to Make (or Break) a Service Brand
In a service based economy, a winning service brand is all you need for success.


Celebrating 30 years of creative advertising: #5 Henry Ford Hospital.

Laurie Hix's picture

It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital.  In repositioning their brand, we helped them be the first hospital in Michigan to use broadcast media. Henry Ford Hospital was a long-standing, well-known brand, but consumers had low awareness of all their facilities, specialties and capabilities. After extensive customer and physician research, we learned what female healthcare decision makers wanted when choosing a hospital and what physicians want when referring to a hospital.  In response to the research, the hospital reconfigured its main campus to a collection of specialties (i.e. Henry Ford Heart & Vascular Institute, Henry Ford Bone & Joint Institute, etc.) Henry Ford also built a series of suburban medical centers to attract patients in new emerging growth markets.

The creative was based around the themeline: “More specialists make us more than a hospital.” And the name was changed from Henry Ford Hospital to Henry Ford Hospital and Specialty Centers. We created TV spots to build high awareness and we developed a unique fixed spot media approach during the Channel 4 “Health Report” on Channel 7 Local Evening News. We also leveraged regional editions of national publications to increase regional awareness.

The campaign ran from 1984-1990 and increased clinic visits and new patient volumes every year and closed the gap between Henry Ford and the competition. Our early work with Henry Ford, may have broken new ground in healthcare marketing as the first Michigan hospital to advertise on television, but it set Brogan on an innovative path of healthcare marketing that would win both awards and build the bottom line over the last three decades.

To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.



Celebrating 30 years of creative advertising: #4: WJLB.

Laura Pryor's picture

In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green.  She had created a new theme—Strong Songs --for this powerful urban-formatted music and talk station and wanted to incarnate it on TV and billboard.

Incarnate it we did! Our creative strategy was to use glam bodybuilders pumping to one the station’s signature songs.

The grueling task of interviewing men in Speedos for two days fell to Anna and Marcie. After many callbacks the three stars (including a gorgeously muscular young woman) were picked, oiled, and filmed. The spot was an immediate hit and ran for several years.  As one nostalgic YouTube commenter summed it up:  “Dude, this commercial was the bomb as an 80s kid.” 

Bumper stickers and billboards picked up on the theme, featuring a powerful flexing bicep tattooed with the WJLB-FM 98 logo and the headline, “Detroit’s Strongest Songs.”

During the run of the Strong Songs campaign, WJLB exploded in the ratings with its strong theme, strong management, and strong morning man John Mason.

Later, the agency recycled one of the TV commercial’s stars into a cover for Glenda Greenwald’s Michigan Woman magazine--the issue exploring how to market cars to women.

Do you remember Mason in the Morning and Strong Songs? What was your favorite Detroit station growing up? 

To see the rest of the 30 Best of Brogan, visit our original post in this series:  Celebrating 30 years of creative advertising.


Let’s make “like a girl” a good thing.

Kaitlynn Knopp's picture

When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl.

At a young age, you don’t always realize that playing “like a girl” is a bad thing… until you hear it enough. Suddenly, every time I couldn’t hit the ball into the outfield or throw the ball from right field to first base, I was reminded what a “girl” I was, and I ultimately realized it was an insult.

Yesterday, Always released a video empowering those who have been told they do something like a girl—turning the phrase into something positive, something to be proud of.

As an advertising agency that specializes in marketing to women, we support the message Always is trying to convey, and we admire their efforts. Here’s hoping that with enough people on board, we can rewrite the rules—making it universally known that “like a girl” is something great.

What are you proud to do like a girl?



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