Marketing

Marketing is like therapy. It’s a process of self-discovery. We look at your past, present and what your goals are for the future and define who you are. What are your strengths and weaknesses and what makes you special? After all, brands, like people, just want to be loved.

And because as your agency, we want to be loved, we make sure everything we do has clear objectives and measurable results.

analysis of audience and a competitive landscape, strategic planning, research, marketing plans, branding and positioning, integrated marketing, diversity marketing, marketing to women, social media, network engagement, blogger outreach, reputation management, content promotion, conversation monitoring, mobile marketing, customer loyalty programs, marketing partnerships, campaign metrics, public relations

Creative

No matter how fast the world changes, branding and communication is still about the big idea. And the best big ideas engage. They connect. They break through and move people on an emotional level. And in turn create more loyalty and better relationships. Our creative wins awards all over the world. But more importantly, it wins where it counts: with results.

websites, microsites, rich media, banner ads, widgets, blog creation/management, podcasts, vlogs, content aggregation and creation, profile/page creation, customized branded pages on social media networks (like  Facebook, twitter, youtube), mobile websites, mobile ads, SMS campaigns, mobile apps, e-commerce, tv and radio commercials, long-format videos, print, outdoor, direct mail, collateral, point-of-sale, packaging design, guerilla, non-traditional

Media

Our media department is our other creative department. Our expertise is finding the most creative and effective ways for you to reach your audience and get the most bang for your buck (not to mention, value add). Our tools, such as local Scarborough research, PRIZM, MRI, and ratings data, play an important role in leading us to the communication mix. From urinal mats to mobile apps, our breadth and depth of experience keeps us ahead of the latest trends and technology. 

broadcast and cable tv, radio, out-of-home, print, interactive display, demographic targeting, behavior-based targeting, contextual targeting, retargeting, dynamic targeting, in-game advertising (consoles), interactive search term, mobile display: geo targeting, channel targeting, nontraditional, street teams, oversized units, etc.