Healthcare

Brogan & Partners Convergence Marketing is recognized among the nation's most elite healthcare marketing professionals in the 2010 Aster Awards competition.

[Birmingham, MI] - Honored for excellence in advertising in the 2010 Aster Awards, Brogan & Partners Convergence Marketing received four awards - two gold, one silver and one bronze, in this year's competition. The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc.

Brogan & Partners won top honors (gold awards) for the following advertisements:

One Silver Award Winner:

One Bronze Award Winner:

Covenant Healthcare: Precision Matters Radio Spot

Brogan & Partners Convergence Marketing awarded Otsego Memorial Hospital contract.

[Birmingham, MI] - Julia Shea, partner and Healthcare Division director at Brogan & Partners Convergence Marketing, has announced that the firm has been awarded a marketing contract by Otsego Memorial Hospital (OMH) in Gaylord. As marketing partner, Brogan will provide a strategic marketing plan and develop a brand campaign as well as clinical program campaigns for the Hospital.

"As specialists in branding healthcare organizations, we are thrilled to add Otsego Memorial as the newest addition to Brogan's growing Healthcare Division," said Shea. "We look forward to partnering with them to strengthen their brand and position in their market."

"We are very excited to be moving forward with this endeavor," said Christie Perdue, Foundation and marketing director for OMH. " Otsego Memorial Hospital truly is a leader in the region, and we're ready to begin positioning ourselves as such."

Otsego Memorial Hospital was founded in 1951 and has grown steadily through the years, offering a comprehensive array of quality healthcare services for Gaylord and the surrounding area communities.

Brogan & Partners Convergence Marketing, established in 1984, specializes in healthcare marketing, advertising, PRIZM®-based media, social media, digital, public relations, and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago. For more information on Brogan & Partners, visit www.brogan.com

New marketing twist on da Vinci proves successful at Covenant HealthCare.

High Definition Technology Resonates With Surgery Patients

[Saginaw, MI] - Covenant HealthCare's scheduling department is working overtime to handle the increase in surgeries scheduled since launching the region's only da Vinci High Definition Robotic Assisted Surgery. Although the da Vinci technology isn't new to area hospitals, the high definition part is, and according to hospital officials, that distinction is paying off, with 50 new surgeries scheduled in the first two months since the campaign launch.

"Brogan & Partners developed a different approach for the da Vinci promotion, focusing on the new high definition feature that is unique in this market," said Larry Daly, Covenant HealthCare's Director of Marketing. "The resulting ad campaign, Precision Matters, has really hit home with our patients and target audiences, as reflected in the high number of da Vinci surgeries."

The ads show half blurry, half high definition photos, touting the benefits of increased precision for doctors when seeing in high definition. The campaign includes radio, outdoor, print, airport signage, and posters and banners for Covenant's internal launch. The primary target is insured females age 35-64, the key healthcare decision makers for their families.

"Our strategy was to set Covenant apart from the competition in the minds of consumers with a clear focus on the superior competitive differentiator," said Julia Shea, partner and director of Brogan & Partners Healthcare Division. "We thought the HD benefit of Covenant's new robotic assisted surgery would resonate well with the public, partly due to the increasing awareness and popularity of HDTV."

Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, healthcare marketing, social marketing, B2B, interactive, social media and public relations. The award-winning firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.

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