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Brogan & Partners’ Ellyn Davidson to present on social media at M2W®HW™ – The Marketing Health & Wellness To Women Conference.
(Birmingham, Mich. April 18, 2012) – Ellyn Davidson, Managing Partner of Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, will be a featured session speaker at the third annual M2W®HW™– The Marketing Health & Wellness To Women Conference on Thursday, April 26 at the Hard Rock Hotel in Chicago. Davidson’s presentation to health and wellness marketers will focus on leveraging social media strategies to successfully connect and engage consumers.
In her presentation, Davidson, who has 18 years of experience in advertising, marketing and social media with a special emphasis in healthcare and campaigns targeting women, will discuss the importance of developing a social media strategy and the critical steps that marketers often miss such as proper planning, approved responses, monitoring and listening.
Davidson discovered the power of social media and healthcare through her own very personal experience several years ago when she was diagnosed and treated for breast cancer. Throughout her surgeries and treatment, she discovered blogging, forums, message boards and Facebook and used the new tools available to you as a patient. Today, Davidson is a four-year breast cancer survivor and continues to use social media to advocate, fundraise and volunteer in the breast cancer community.
M2W®-HW™ is sponsored by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Campbell Ewald, Redbean Society, Brogan & Partners, Nemours Center for Children’s Health Media/KidsHealth; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWomen; Affiliate Sponsors: American Cancer Society, WomenHeart, American Heart Association, CMPI, Bcureful, Look Good… Feel Better; Video Content Resource: Snippies. This Year, M2W®HW™ Proudly Supports: Habitat for Humanity.
For complete information visit: http://www.m2w-hw.com or call 860.724.2649 x11.
About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROIfor its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.
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Media Contact: Monica Luoma, PublicCity PR mluoma@publiccitypr.net 586-612-8220
Brogan & Partners' Deidre Bounds named Board Chair of Sphinx Organization.
[Birmingham, MI] - Deidre Bounds, managing partner at Brogan & Partners Convergence Marketing has been named board chair of the Sphinx Organization in Detroit. The Sphinx Organization provides educational programs and competitions for black and Latino musicians, to encourage diversity in the classical music world.
"I am honored to serve as board chair for this amazing organization," said Bounds. "Detroit is filled with young classical music talent, and Sphinx is offering them experiences and opportunities that otherwise may not have been afforded them.
This fall Sphinx Laureates at Carnegie Hall will feature the Sphinx Chamber Orchestra and the Harlem Quartet, both comprised of top alumni of the prestigious Sphinx Competition for young Black and Latino string players.
The name Sphinx was given to the organization to represent some of the founding principles that guided its conception. The Sphinx represents the historical and geographical source for many minorities and exemplifies the power, wisdom and persistence that we hope to instill in our participants. Like the Sphinx, it is up to the beholder, the listener, to interpret and appreciate from the music what is ultimately a reflection of internal emotions and spiritual experiences.
The Sphinx Organization is a national non-profit founded in 1996 by Aaron P. Dworkin. A violinist himself, he founded the organization to help overcome the cultural stereotype of classical music, and to encourage the participation of Blacks and Latinos in the field. For more information visit http://www.sphinxmusic.org.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, healthcare marketing, social marketing, B2B, interactive, social media and public relations. The award-winning firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Local ad exec featured on cover of Layers Magazine.
[Birmingham, MI] - Five-year-old Nathan Ryan of Dearborn is convinced that his father David is a superhero, and he now has proof. At least he looks that way on this month's cover of Layers magazine. Ryan looks much like an action figure in a comic book, posing for a photo taken by commercial photographer Chris Clor at Clor Images in Rochester.
Ryan, 45, is a Partner and Associate Creative Director at Brogan & Partners Convergence Marketing in Birmingham, where he has specialized in web design, brochure design and art direction since 1994. According to Ryan, Clor approached him about modeling for a project he was working on, saying Ryan had the perfect look for the action figure-type he was looking for.
"I think Chris' photographs are phenomenal in their style and originality, and he can instantly turn his imagination into a visual reality," said Ryan. "I never thought I'd end up on a magazine cover, but if my son thinks it's cool, then it's alright by me."
Clor Images' Chris Clor has more than 25 years of experience working as a commercial photographer. His photographic expertise, innate lighting ability and sense of design, coupled with extensive computer imaging skills provide his clients with the tools necessary to solve any problem either in studio or on location. For more information visit http://clorimages.com.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Triangle Chapter of the American Marketing Association elects Julie Hayworth-Perman as secretary.
[Research Triangle Park, NC] - Research Triangle Park, NC- The Triangle Chapter of the American Marketing Association (AMA) elected Julie Hayworth-Perman as its secretary. An account director at Brogan & Partners Convergence Marketing in Cary, Julie will be an asset to the Triangle AMA. Her drive and dedication will help the organization further its goal and objectives.
Chartered in 1981, the Triangle AMA boasts more than 350 members from executives and small business owners to student members at area universities. The AMA hosts regular events throughout Raleigh-, Durham and Research Triangle Park allowing members to interact with marketers throughout RTP as well as central and eastern North Carolina. Julie has previously served on the Triangle AMA Collegiate Relations Committee.
At Brogan, Julie has worked with clients like the Greater Raleigh Convention & Visitors Bureau, the North Carolina Department of Health & Human Services, Gilbarco Veeder-Root and Environmental Health Perspectives.
Before joining Brogan & Partners, Julie gained her industry savvy during her years at several local agencies. She managed PR, creative and financials for high-profile clients in health care and retail.
Brogan & Partners has more than two decades of experience, ranging from tourism to health care marketing, providing clients with long-term partnerships built on marketing, branding, strategy and creativity.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Metro Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Brogan & Partners names Scott Werner managing partner.
[Birmingham, MI] - Longtime agency partner Scott Werner takes the reins this week as Managing Partner at Brogan & Partners Convergence Marketing, part of the award-winning firm's practice of rotating the key position among top management.
Werner takes over for Maria Marcotte who served as managing partner over the last year. Marcotte will continue her role as agency partner and chief operating officer.
Werner is now responsible for leading day-to-day operations and implementing strategy set forth by the Board of Directors, with support from the agency's partners. He'll report to the chairman on a daily basis and the Board of Directors quarterly.
"Scott started as an unpaid intern fresh out of college 16 years ago and we have all watched his entrepreneurial flair ignite over the years," said Marcie Brogan, CEO of Brogan & Partners. "I am happy we persuaded Scott to take a well-deserved turn in the managing partner hot seat."
A proud alumnus of Eastern Michigan University, Werner joined Brogan & Partners in 1992 and quickly rose through the ranks, earning a promotion to agency partner in 1998.
"I'm excited about the next challenge," said Werner. "We have one of the most strategic and creative marketing teams anywhere. I look forward to helping our business grow and continuing to provide unmatched marketing results that help our clients grow their businesses too."
Scott lives in Birmingham with his wife, 2 sons and dog Lucy.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, healthcare marketing, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Brogan & Partners names Julia Shea as partner.
Shea Leads The Agency's Award-Winning Healthcare Division
[Birmingham, MI] - Brogan & Partners Convergence Marketing has named a new partner - Julia Shea, who leads the agency's wildly successful Healthcare Division.
"Julia knows healthcare marketing from the inside out," said Marcie Brogan, CEO of Brogan & Partners. "In addition to agency experience, Julia was marketing director at two New England hospitals, making her an ideal partner to lead our new Healthcare Division."
Shea has long served Brogan's healthcare clients with award-winning marketing strategy and account management, helping the agency earn the prestigious Healthcare Marketing Report Award and The Mercury Award, among others. Brogan & Partners boasts over 20 years of frontline healthcare marketing experience, providing clients with long-term partnerships built on marketing, brand building, strategy and creativity.
"We do a diversity of healthcare marketing, which gives a nice base for each of our clients," said Shea. "We have a truly unique work environment at Brogan that inspires great creative and great long-term marketing partnerships for our clients."
The agency's first healthcare client was the Henry Ford Hospital, and today over 40% of Brogan & Partners' clients are in the healthcare field - including St. John Health, Genesys Health System, Molina Healthcare, American College of Healthcare Executives, Blue Care Network, Michigan Department of Community Health, and the North Carolina Department of Health and Human Services.
Shea graduated with a BA in Advertising and Graphic Design from Michigan State University. Before her career with Brogan & Partners, she worked as media planner and account executive for a variety of healthcare clients, including Borgess Medical Center in Kalamazoo, MI. She operated her own healthcare marketing consulting business, and was the Marketing Director for Baystate Medical Center in Springfield, Massachusetts.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, behavior-based audience targeting, healthcare marketing, public relations, digital and diversity marketing. The firm has offices in suburban Detroit and Raleigh, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Brogan's Jim Tobin featured panelist at Raleigh marketing forum.
Raleigh, NC - Jim Tobin, partner at Raleigh-based Brogan & Partners, will be a featured panelist this Wednesday, May 16 at the WRAL Studios for a lunch seminar on the best practices in email marketing.
Tobin is known for turning sometimes mundane and muddled messages into real marketing results for clients. He opened Brogan's Raleigh office in late 2000, and quickly grew it into one of the ten largest advertising agencies in the Triangle. The agency offers a wide array of communication solutions, including marketing, advertising, digital and public relations.
"Email marketing can be tricky stuff," Tobin said. "A lot of people see promise in the low cost and immediate returns of email marketing, but it's not that simple. It should be a good discussion."
Tobin is also the immediate past president of the Triangle American Marketing Association, which grew to over 300 members for the first time when he was president.
Visit www.triangleinteractive.org for ticket information on Wednesday's event.
To learn more about best marketing practices, or to view the latest Brogan Survey on hot issues in North Carolina, please visit www.brogan.com.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Brogan & Partners promotes three employees.
Birmingham, MI - Brogan & Partners Convergence Marketing, with locations in Automation Alley and the Research Triangle, recently promoted three employees to Senior Associate. The announcement was made by Managing Partner, Maria Marcotte.
New Associates:
-Sofiya Frenkel, CFO, has been with the agency for 9 years and resides in the city of Bloomfield Hills, MI.
-Vong Lee, art director, has been with the agency for 11 years and resides in the city of Warren, MI.
- Melissa Weber, senior copywriter, has been with the agency for 6 years and resides in the city of Royal Oak, MI.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Brogan & Partners promotes five employees.
Birmingham, MI -- Brogan & Partners Convergence Marketing, with locations in Automation Alley and the Research Triangle, recently promoted four employees to Associates and one to Senior Associate. The announcement was made by Managing Partner, Deidre Bounds.
New Associates:
-Jo Lynn Agee, media buyer, has been with the agency for 5 years and resides in the city of Detroit, MI.
-Julie Hayworth-Perman, account executive, has been with the agency for 1½ years and resides in the city of Holly Springs, NC.
- Micci Lasser, senior media buyer, has been with the agency for 5 years and resides in the city of Rochester, MI.
- Katrina McGarty, media buyer, has been with the agency for 4 years and resides in the city of Ypsilanti, MI.
New Senior Associate:
-Brandi Royal, account executive, has been with the agency for 6 years and resides in the city of Durham, NC.
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.
Brogan & Partners names new managing partner.
Birmingham, MI -- Maria Marcotte has been named Managing Partner at Brogan & Partners Convergence Marketing as part of the award-winning agency's practice of rotating the key position among top management.
Marcotte is responsible for leading day-to-day operations and implementing strategy set forth by the Board of Directors, with support from the agency's partners. The previous Managing Partner, Deidre Bounds, will now oversee the Digital, PR, and Healthcare departments.
"The concept of rotating our managing partner strengthens the agency," said Marcie Brogan, CEO of Brogan & Partners. "Maria has really ramped up the agency's new business brigade. In just the first month under her leadership as managing partner, the agency has won two new accounts, earned a new assignment from an existing client and is already a finalist in several upcoming pitches."
Marcotte will report to the chairman on a daily basis and report to the Board of Directors quarterly. She will also continue to serve as the COO and on the Board of Directors. Marcotte has been with Brogan & Partners for 17 years. She resides in the city of Birmingham, MI with her cat Merle and three stuffed birds.
"Each of us in senior management has a different perspective and a unique skill set to bring to this role," said Marcotte. "It is a great model for depth and diversity, and real strength in the leadership of an organization."
Brogan & Partners Convergence Marketing, established in 1984, specializes in advertising, PRIZM®-based media, public relations, digital and diversity marketing. The firm has offices in Automation Alley and Research Triangle, service offices in Washington D.C. and Florida and an affiliate in Chicago.
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