business to business
How a fuel dispenser company pumped up a new image.
Client:
Gilbarco Veeder-Root
Problem:
Long a leader in the gas "dispensing" industry, Gilbarco Veeder-Root was also a leader in technology. While the company itself had unmatched convenience store expertise and innovative, comprehensive products, their image hadn't caught up. We needed to establish a clear brand for Gilbarco.
Solution:
We brought a human touch to technology through direct mail, advertising, collateral material, interactive tools and a microsite. The consistent brand campaign helped them exceed sales forecasts and secured them the technology leadership position. International affiliates are now adopting the brand.
How our treatment was just what the doctor ordered.
Client:
Michigan State Medical Society (MSMS)
Problem:
We needed to increase positive awareness of the Michigan State Medical Society and its benefits by spreading the word to young, hospital-employed doctors, current MSMS members and medical practice office managers, that MSMS is the longstanding, reputable organization that protects physicians and the future of their profession.
Solution:
We created and produced a full-fledged brand campaign complete with print, interactive, e-Blasts, microsite and posters. The creative executions featured smart, attention-getting visuals and messages that engaged and enchanted the target audiences in the medical community.
How we got the Blues in buff shape.
Client:
Blue Care Network
Problem:
The Blue Care Network (BCN) developed Healthy Blue Living, a plan that encouraged individuals to lead healthier lives. We needed to promote the plan's innovation, position BCN as a leader in preventive healthcare, and reinforce the connection between BCN and Blue Cross Blue Shield of Michigan.
Solution:
We developed print, radio, outdoor and interactive materials that showed real people in real situations. Plan membership grew from 50,000 to almost 75,000 after the campaign launch, and membership reached the 100,000 milestone in 2009. The Michigan campaign won the coveted Best of Blue Award, beating out Blues across the country.
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