HEALTHCARE
How we showed you can beat cancer with the right team at your side.
Client:
Covenant HealthCare - Breast Cancer
Problem:
Awareness of Covenant's credentials for comprehensive breast cancer treatment and care was not where they wanted it to be. Covenant wanted to focus on spreading awareness of the program as a cancer care leader – one where all of your doctors are working together to fight for your life.
Solution:
The Covenant Cancer Care program employs a “team" approach with exceptional communication among staff and the patient throughout diagnosis and treatment. Our campaign demonstrated that with the support of her team at Covenant, our patient was “stronger than cancer”. The campaign included powerful TV, radio, interactive and print ads.
Call center volume and inquiries specific to Covenant’s Breast Cancer program increased dramatically. The “Treating Yourself Like Royalty” event hosted by Covenant was attended by 255 people – so many, in fact, that Covenant had to cease advertising efforts for the event early, as every spot was filled. The television commercial, “Close Up” won an award from the Annual Healthcare Advertising Awards.
How our treatment was just what the doctor ordered.
Client:
Michigan State Medical Society (MSMS)
Problem:
We needed to increase positive awareness of the Michigan State Medical Society and its benefits by spreading the word to young, hospital-employed doctors, current MSMS members and medical practice office managers, that MSMS is the longstanding, reputable organization that protects physicians and the future of their profession.
Solution:
We created and produced a full-fledged brand campaign complete with print, interactive, e-Blasts, microsite and posters. The creative executions featured smart, attention-getting visuals and messages that engaged and enchanted the target audiences in the medical community.
How we gave Covenant a brand for all ages.
Client:
Covenant HealthCare
Problem:
Covenant needed a new campaign that set it apart in an increasingly competitive hospital environment. The campaign had to increase positive awareness and determine Covenant's key differentiator–its comprehensive care you can depend on through every life stage.
Solution:
We rebranded Covenant as "Extraordinary care for every generation." Call center volume and website visits increased exponentially, and the campaign received positive internal support. The brand TV spot won a Silver award in the prestigious Healthcare Advertising Awards.
How bringing the audience to tears made our client smile.
Client:
St. John Health
Problem:
St. John Health, a nine-hospital health system, needed a strong, unifying brand. The hospital needed a greater emotional connection to its audience and an increased brand differentiation to set them apart in the extremely competitive Southeastern Michigan marketplace.
Solution:
We promoted positive awareness of St. John Health and their dedication to treat the whole person: body, mind and spirit. Our poignant TV and radio spots made listeners cry, but it also made them call–along with increased physician referral volumes, we significantly increased web/call center traffic.
How a strike-out stroke campaign hit a home run.
Client:
North Carolina Department of Health and Human Services
Problem:
At-risk demographics in certain counties of North Carolina had no idea what blood pressure numbers meant. We had to educate the target audience about heart disease and stroke prevention by informing them about proper blood pressure levels and how to identify the warning signs for stroke.
Solution:
We offered a memorable and informative campaign–82% of respondents to a post-campaign survey could describe the television commercials. 92% of respondents said they would immediately call 911 if they experienced stroke symptoms. Awareness of lesser-known stroke symptoms jumped about 25%.
How smoking children set the phone on fire.
Client:
Michigan Department of Community Health
Problem:
With a significantly reduced budget, spreading an anti-smoking message and offering smokers a free phone counselor would be difficult. Smokers knew the facts about their dangerous habit, and many had tried to quit before but were unsuccessful. We needed an unexpected approach to make them listen.
Solution:
We believed smokers might not quit for themselves, but they'd quit for their children. With this memorable campaign, calls to the Quitline jumped from 227 to over 1,000 a month. The campaign's influence grew as health departments in other states requested to run the spots. The spots won prestigious Radio-Mercury and Mobius awards.
How we used their heads and our brains to create a smarter brand.
Client:
University of Toledo Medical Center
Problem:
UTMC was perceived as a "small fish" in an area of big competitors. We needed to develop a brand identity that would positively distinguish UTMC and highlight its unique competitive advantage–university quality care from the only academic medical center in the region.
Solution:
We used real patients to demonstrate UTMC's "Higher Degree of Healing." The campaign increased website and phone traffic significantly, and we received extremely positive feedback from physicians and associates, as well as greater internal pride and a strong brand identity.
How we helped a hospital live in the moment.
Client:
The Christ Hospital
Problem:
The Christ Hospital had never gone through a branding process to develop itself as a whole. As the most preferred in the region, The Christ Hospital needed to develop a consistent brand personality and define itself as a leader. We had to introduce and create positive awareness for the new brand.
Solution:
We tapped into both the physical and emotional side of The Christ Hospital–they are dedicated to providing not only the highest quality care, but also the highest quality of life for even the sickest patients. Our campaign increased both call center volume and website visits.
How we doctored up a physician recruitment campaign.
Client:
Oakland County Medical Society
Problem:
Oakland County Medical Society needed a marketing partner that could support their long-term mission as the "voice of physicians of Oakland County." We had to develop consistent, branded strategies that increased young physician membership while retaining established physicians, all on a tight budget.
Solution:
We created a new, vibrant brand that included a logo, theme line, facebook engagement ads, lounge posters and eBlasts to doctors, linking them to the recruitment microsite. There were over 400 visitors to the site within one month of the launch and very positive feedback from physicians.
How the seed of a great brand idea took root.
Client:
Molina Healthcare
Problem:
Molina, a Medicaid and Medicare health insurance provider, was growing quickly across the country. We needed to create a brand to unite and position Molina competitively in the national market space and connect Molina with the communities they serve.
Solution:
We found that Molina's key differentiator was in the roots of its family heritage, and the legacy of Dr. Molina. We positioned Molina as your extended family by including internal employees for photos and using a family tree visual. The campaign significantly increased membership growth and internal morale.
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