Clever Marketing

The week in review - January 6, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Inbound Marketing Strategy will continue to dominate marketing plans in 2014
Here are 5 ways to join the crusade in 2014.

What Changes Will Millennials Force Brands to Make in 2014?
The coming year holds dramatic changes for some of the world's most recognized brands, as more millennials, the influential consumers who already value transparency and social consciousness, become parents and expect more from brands as a result.

Finally, an Alternative to the Much-Hated QR Code
Marketers have been trying to make print and outdoor ads interactive for years, but despite their efforts, consumers are largely rejecting QR Codes.

5 Key SEO Questions for B2B Companies
Much has been said about the volume and quality of backlinks to your B2B or corporate website, determining your SEO success.

5 Technologies Seniors Use More Than Millennials
Generally speaking, younger Americans adopt new technologies quicker than their older counterparts.

Olga's timely social media promotion.

brogan

If you live anywhere in the Midwest, chances are you are working from home today, enjoying your coffee in your pajamas, due to the loads of snow that dropped down on us last night.  And while you have a few extra minutes, since you don't have to go out to lunch, I wanted to share a really timely and successful social promotion Olga's Kitchen pushed out during "snowmegeddon."

I noticed this promotion from Olga's Kitchen last night, while I was bunkering down next to the fire (and my husband shoveled the drive-way in his t-shirt):

Olga's Kitchen social media promotion

Being a giant Olga's fan, I instantly liked the post, hoping that at least 99 other people would do the same. (I was a little worried though, looking back on the engagement on their page, most posts were liked about 10 times.) When I woke up this morning, as usual, I checked my FB page and noticed that over 2,000 people had liked it.

So, why was this post so successful compared to their others? They've posted about discounts before. Well, for all of us that have Olga's (Michigan, Ohio and Illinois), it was relevant , it was timely and just plain delicious.

Our area got about 9", and Olga’s posted the below update this morning:

Olga's Kitchen social media promotion

Looking back at the responses on the page, a bunch of people said they wouldn't be able to use the deal though, since they wouldn't be able to get to the location. So, Olga's took advantage of one of the greatest benefits of social media, instant feedback allows you to actually listen to your fans and change things instantly. They updated the deal to keep the excitement and extended it through Tuesday. Good work, Olga's, I will see you tomorrow.

The week in review - December 30, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

3 Social Media Trends You Should Know About
To find out what the experts are saying will be big in social media this year, read on.

Study: Women Love Social Media More Than Men (Unless It's LinkedIn)
Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.

5 Awesome Branded Twitter Plays of 2013
It was a big year for social media. Twitter made its successful debut on the stock market while Facebook recovered from its troubled IPO a year earlier.

How to Use Twitter Ads for More Exposure, Leads and Sales
Are you interested in learning more about advertising on Twitter?

Learning From The Top Posts, Tweets, And Search Terms Of 2013
Every year the top social platforms and search engines publish a list of items that made the needle jump on their respective websites.

WestJet puts the joy back into air travel with nontraditional marketing stunt.

brogan

There’s not much joy in airline travel today.

Even before boarding the plane, passengers must carefully organize and weigh their luggage, go through various states of undress to clear security and jockey for an early boarding position to secure space in an overhead bin. It’s become little more than a means to an end.

Except for those airlines that still know how to show a passenger a good time.  Anyone who’s flown Southwest Airlines comes away with a good story about zany flight attendants and generous snack policies.  (It says a lot about the state of domestic air travel when we feel giddy about an extra couple bags of peanuts.)

Still, we fly on, expectations checked with our baggage. 

So imagine our surprise when Canada’s WestJet Airline cranked up the volume on its 2012 holiday flash mob for a Christmas surprise we’ll not soon forget.

WestJet Airlines earlier this month conjured up a life-sized Santa Claus in a box, who cleverly cajoled the wish lists out of more than 250 passengers while they waited to board two recent flights. While the passengers were in flight, merry teams of WestJet employees hit the mall buying up personalized presents that greeted passengers at baggage claim. The gifts contained everything from socks and underwear to Android tablets and a big-screen TV. They call it a WestJet Christmas Miracle.

The recipients were obviously all aglow, but the clever nontraditional marketing stunt also put a fresh polish on WestJet’s brand. While only 250 or so people were gifted, more than 27 million have virtually experienced the surprise and joy of the event through YouTube, blog posts, news reports and more.

It’s difficult to determine whether WestJet will realize increased demand as a result of this one event. In fact, experts say that consumers are largely driven by price when it comes choosing airlines. But it’s certainly won the brand a great deal of free exposure. When price is the same, who wouldn’t choose the airline that brought a little joy back to air travel? Particularly around a certain holiday…

 

The week in review - December 9, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Spotify's New Mobile Service to Launch With Audio Ads Only
Spotify is extending its free, ad-supported service to mobile devices as it looks to add new users and challenge for radio advertising dollars.

What Does This Week's FTC Hearing Mean For The Future Of Native Advertising?
Does this hearing signal that native advertising is now coming of age as a mature marketing practice?

3 Ways Responsive Design Can Benefit Your Blog
Are more of your blog visitors coming from a mobile device instead of a desktop computer

Facebook Takes on Snapchat With Instagram Messaging Service
Today its prize 2012 acquisition, Instagram, announced that its launching its own take on a messaging service.

Google Sets New Viewability Standard For Web Ads
Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web.

The week in review - December 2, 2013.

brogan
 
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.  - See more at: http://www.brogan.com/blog#sthash.sUq3z099.dpuf

The Social Advertising Cheat Sheet Every Marketer Needs
So you’re a marketer with good content—text, graphic, images, video—and you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy.

Facebook Adds More 'News' to News Feed to Become More Twitter-Like
Facebook acknowledged in a blog post that it has tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices

4 Pinterest Tools to Grow and Measure Your Pinterest Presence
Do you need help measuring your Pinterest activity?

3 Strategies That Helped LinkedIn Dominate Professional Networking
Conceived during the summer of 2002 and launched in May 2003, LinkedIn now boasts 238 million users and has made great strides to become the world's largest professional network in its decade of existence.

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan
Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers.

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

GoldieBlox "Girls" music video changes our opinion on girl gifts.

brogan

GoldieBlox Girls Music Video Changes our Opinion on Girl Gifts

 If you grew up in the 80’s, then you are familiar with the Beastie Boys song, “Girls.” Back in the day, you could hear me and my girlfriends singing it on our drive to school.

“Girls - to do the dishes. Girls - to clean up my room. Girls - to do the laundry. and in the bathroom.”

Well, if you are in the target audience for GoldieBlox, the song is going to take on a whole new meaning. Just in time for the holidays, the toy company launched a new commercial, or maybe we should call it a music video, sampling the B Boys track in the background, but with lyrics that are a little different:

“It’s time to change.  We deserve to see a range, cuz all our toys look just the same, and we would like to use our brains. We are all more than princess maids.”

As a member of their target audience (I’m a mom of a 5-month old little girl), I am moved, energized and ready to shop. I vow from today forward to veer from the stereotypical princess maid toys. I want to help raise a future engineer (maybe to follow in her dad’s footsteps). Girl power!

The week in review - November 11, 2013.

brogan
 
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Hashtags Breathe Life Back Into Social Commerce
Social commerce -- the purchasing of products through social media -- is on the rebound.

5 Crucial Mobile Advertising Tactics For Small Businesses
The shift in advertising is moving to mobile. 

26% of Americans Get News on Multiple Social Networks
Americans are on multiple social media networks, but only 26% of them get news on more than one, leading to fragmentation of news gathering through social media.

15 Brands Rocking Tumblr
Almost every major brand has a Twitter or Facebook account. That's a given. Maybe even a YouTube, Instagram or Pinterest presence. But all the really cool kids are also using Tumblr.

How to Get Around Google's New Keyword Data Limitations
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

Live Events Are King for Getting People to Recommend and Buy Brands
Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows.
 

The week in Review - November 4, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

4 Fun Ways to Improve Your Facebook Engagement
Do you need to increase the visibility of your Facebook page posts?

 

Google Is Testing A Program That Tracks You Everywhere You Go
Google is beta-testing a program that tracks users' purchasing habits by registering brick-and-mortar store visits via smartphones, according to a report from Digiday.

The Top 7 Online Marketing Trends That Will Dominate 2014
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

5 Businesses That Rock Content Marketing
Content marketing is definitely on the hot list of buzzwords these days. 

5 Habits of Successful Content Marketers: New Research
Are you wondering what the best content marketers do differently?

HoneyBaked foils breast cancer.

brogan

My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – pink ribbons, pink packaging, pink tattoos on NFL players arms. And you know what? It made me feel good, like the whole country was pulling for me as I embarked upon my breast cancer journey.
ellyn_lacey_brettCloser to home, friends and family were pulling for me in more tangible ways. They had my kids over for playdates. They took over my carpool shifts. They neatened up my house.

Perhaps most important of all, they fed me and my family. Night after night, people showed up with dinners – hot, delicious, and plentiful enough to give us leftovers for days.

In the midst of all the upheaval that breast cancer brought to our family, every night we got to enjoy something normal – a nice family dinner. Those meals, and the love behind them, helped me more than I can adequately express.

They also inspired us at Brogan to create an initiative for our client, The HoneyBaked Ham Company –100 free dinners for families affected by breast cancer.

Recipients of the dinners, each worth $75, will be nominated by friends and family on Facebook. Then each Friday in October, 20 winners will be randomly chosen.

And, of course, the Ham that these families receive will be wrapped in fabulous pink foil.

It makes me happy to think of another family, battling breast cancer just like mine did, sitting down to a meal that makes them feel cared for.

 HoneyBakedisFoilingBreastCancerthisOctober

But HoneyBaked isn't stopping there. Their multi-faceted, month-long campaign, HoneyBaked Foils Breast Cancer, incorporates everything that's buoyed me as a breast cancer patient, and now survivor. For instance...

  • With each purchase of a ham, HoneyBaked will donate $1 to the National Breast Cancer Foundation, which provides free mammograms, education, support, and early detection services in all 50 states. They'll also be collecting NBCF donations from customers all month long.
  • On Fridays, HoneyBaked will reward customers with a buy-one-get-one-free deal on sandwiches. All you have to do is bring a friend and wear pink!
  • There will be Facebook posts full of important-to-know breast cancer facts and pins full of tributes and powerful quotes.

    One_in_eight_women
        2.9_million_breast_cancer_survivors
      

I love all the ideas that Brogan and HoneyBaked have devised together, but my favorite is definitely those dinners. They show that HoneyBaked really gets this breast cancer thing. They know that all the pink we'll see this month might be cheering, but nothing comforts as well as comfort food.

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