Clever Marketing

From apples to new apples.

brogan

This past Monday Steve Jobs, co-founder of Apple, announced the new iPhone 4, which is said to be the “biggest leap forward” for the iPhone since 2007. After reading this statement I had to take another glance at the date. The iPhone was only released 3 years ago?!

With the release of the IOS4 there are a handful of new features to gawk at. For instance, real time chatting will allow you to no longer meet for client luncheons. You can bring the client with you in your pocket then set them in between your water glass and soup bowl to chat it up.  One catch is that this feature is only available on Wi-Fi, and the presence of good Wi-Fi connection is slim, thus preventing our need to have actual human to human contact. On a positive note the introduction of multitasking now allows one to switch between apps, the internet, and music without any disconnect.

The IOS4 will also have the iAd mobile advertising platform which utilizes the multitasking feature. “The iAd system allows third party developers to include advertising in their apps to earn more money or subsidize free apps.” Apple will sell the advertising and supply the ads from their servers. The advantage to the iAd system is if the user clicks on an iAd banner, a full screen advertisement will appear within the application instead of being redirected to the Safari web browser. Apple will sell and host the ads, giving 60% revenue to the developers. According to Jobs, “People aren’t searching their phones. People are spending time in their apps.” Do you think that with the introduction of iAd there will be in an increase in mobile ad sales?

Social media blacks out BP.

brogan

BP Oil Spill

Amongst all of the discussion about the BP oil spill, there has been plenty of speculation about the way it was handled in social media.  With what seems to be a lack of effort and a disregard for their users, BP has remained mum on the topic except for a few PR statements, prompting a backlash in the social media community.

Well that seems to have been the wrong way to handle the situation because now instead of just boycotting the gas stations as a means of protest, you can black out BP across the web. A Firefox plugin has been created to place oil splotches over anything BP related. This includes photos and words such as BP oil, BP gas or BP worldwide.

Do you think social media has gone too far with the Black Oil Firefox plugin or is it our right to determine what we do and do not want to see across the web? Either way, I hope this widely publicized incident will prove as a warning of what not to do when a company makes a mistake.

Embracing life with emotional connections.

brogan

As advocates of making an emotional connection, I have to blog about the Embrace Life  spot that rates 10+ for EC.  It got forwarded to me a couple months ago thru the adworld,  and my sister (non-adworld) just forwarded it to me.  Which tells me this internet phenomenon is now reaching stay-at-home moms.  Now she's a very intelligent gal, and she thought it was pretty, but she wasn't sure she got what they were trying to communicate - hence, her question to her adsister.  She got the main message - Wear Your Seatbelt - but she was looking for something deeper...Why is his family there? Are they saving him? Are they the reason he should wear it?

All good questions, and all likely part of the message intent. The key point is it made the emotional connection for her to begin questioning and thus, interacting with the communication...and bravo, she understands the main point - Wear Your Seatbelt! I passionately explained the whole emotional connection thing to my sis to which she responded, "hmmmm...so, are you bringing your broccoli salad Sunday?..."

We do a lot of social marketing  (we call it "oughta marketing") and this is one of the best spots I've seen. I believe the beautiful emotional connection (love) has created this beautiful viral phenomenon (6 million plus views).  If you haven't seen it yet, you really oughta click below.

Does it make your favorite commercial list?

Social media: Mother's Day.

brogan

mom.jpg

Mother’s Day is this Sunday and I haven’t gotten my mother anything yet.  Like most folks I am obviously waiting until the last minute.  This year it might just be a card, as funds are a little low for me – since I am getting married in a month. With that being said – maybe I should just post Happy Mother’s day on my mom’s Facebook Wall.  Okay, maybe not.  That’s kind of tacky. Well it’s not tacky to retailers who might be trying to reach the consumer like me – a last minute shopper.  Now stop reading this and go out to buy your mother at least a card.

Happy Mother’s Day Sally Jo!  You’re the best!

mAd Woman.

brogan

Ok, I admit it.  I am mad about the new Mad Men collection of dolls by Barbie.  Yearn for a Don Draper to carry around in my purse.  Sadly, madly, will have to wait for JULY to buy.  Much as I fear being left out by this generosity, I am sharing a secret way to be first in line: Go to AMCTV.com and sign up for a notification when they reach the market.  May the best women win!

Mad Men BarbieMad Men Barbie Mad Men Barbie

As compensation for lack of immediate gratification, I have just ordered the complete three-season set of the MM series.  And just bought a ticket to the Adcraft Club of Detroit’s Mad Men party on June 15th

Non-traditional advertising gets less traditional.

brogan

Ever wrote a tweet so funny that you wanted to put it on a billboard for all drivers to see? Ok maybe not, but Conan O'Brien did just that.

As his microsite puts it, "Conan has lost his home and his rightful place on millions of screens across the nation. His audience is also lost. Some are picking up the pieces of their lives, but many can't. Some are too young to know this isn't their fault: that they've done nothing wrong. So, until this talented, brilliant, voluptuously coiffed man has his show back, we shall offer him our screens."

This is just the latest example of how non-traditional advertising and social media can join forces for an impressively successful result. The possibilities are endless! Still skeptical?

Ever wrote a tweet so funny that you wanted to put it on a billboard for all drivers to see? Ok maybe not, but Conan O'Brien did just that.

Conan Billboard

As his microsite puts it, "Conan has lost his home and his rightful place on millions of screens across the nation. His audience is also lost. Some are picking up the pieces of their lives, but many can't. Some are too young to know this isn't their fault: that they've done nothing wrong. So, until this talented, brilliant, voluptuously coiffed man has his show back, we shall offer him our screens."

This is just the latest example of how non-traditional advertising and social media can join forces for an impressively successful result. The possibilities are endless! Still skeptical?

Twitter: the easy button.

brogan

While researching for a presentation I was to give, I hit a dead end.  Normally, I would ask a coworker or e-mail a friend but, because I was in a rush, I sent out a tweet in order to ask the largest amount of people in the shortest amount of time. The outcome? Several helpful answers including links!

Twitter

From this point on I have used my twitter accounts (yes, plural) as my personal help desk. If I'm stuck on something, stumped, or just plain feel lazy, I ask my plethora of acquaintances and time after time get great information.

So my question is, is this a helpful tool or just fueling many people's need to take the easy way out. Would researching topics until you found the right answer yourself make us more knowledgeable than being directed to the only link we need?

Non-traditional advertising catches you in the washroom.

brogan

Mirror, mirror, on the wall, who is the fairest advertiser of all? Just when you thought you had seen it all with non-traditional advertising, Ad Mirror comes out with a new product, bathroom mirror advertising.

It works like this: the ad is printed behind a two-way mirror, as someone moves toward the sink, a motion sensor starts the ad.  Clever?  Yes.  Intrusive?  Maybe.  Although, the company claims to have research showing that people don’t mind it.

non-traditional advertising

As a healthcare marketer, I can see this as a great way to promote some type of behavior change.  Like, wash your hands to help prevent the spread of H1N1 (perhaps our client MDCH could add that into their campaign next year, if the company makes its way to the U.S.).

While I feel like it’s a little too in-your-face, it is pretty much guaranteed to catch your attention.  What do you think?

Innovative cause marketing.

brogan

Trying to explain how cool this interactive cause marketing campaign for the homeless is just can't do it justice. You have to watch the clip below. I promise it's worth the minute of your time. You are forced to "not ignore" the virtual homeless person on the streets of NYC. You can control the situation by making him open a door to a home.

 

Then after you're engaged, you can text a donation. Kudos to Pathways to Housing for this imaginative, innovative, interactive campaign. We do a lot of cause marketing and it gives me goosebumps when we can really make a difference.  Hopefully, this campaign will not go unnoticed, like its subject matter, and truly make a difference for the homeless. 

So what did you think...was it worth your minute?

I <3 Google's logo.

brogan

The Sunday New York Times Style magazine had an article this past week titled “Google’s Doodles”. It seemed the writer did like what they do with their logo although there were a lot of words like “gauche”, “childlike”, “corny” describing various expressions of it.

Well, I just love it. Having spent lots of time listening to logo police for many large corporations, I admire the friskiness of the Google people. There’s a lesson in the looking. March 14th was pi day. Heh heh. A little piece of fun for the numerically literate, the Google logo was executed with nicely done geometry. And guess what, logo police? You could find the corporate identity in there. Also during the Olympics with the lovely illustrations showing us all those graceful winter games in the logo. Apparently, we’re able to fill in some blanks and get the nods to current events and holidays and all of that when we sign on the Google home page. It’s refreshing and fun and a treat to see it when it comes up. And the logo fun comes up with some predictability and some randomness. That’s part of the fun too. It makes you pause for a moment and think in a blink while you’re on your way to something else. I liked the plain Google logo and name from the beginning. But what they’ve been doing is so smart. They’ve let me in on the secret behind this big, big corporate entity. It’s headed by humans with wit and intelligence who are current and enthused about all sorts of things. I like them.

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Would it be the breakdown of civilization, as the logo police would have it, if other corporations decided to let designers ‘fiddle’ with their corporate dress? Probably. What do you think?

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