Client Relationships

The weekly recap - April 7, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Hey Brands, Facebook Isn't Screwing You
Fans may be fake, but brand advocates are real.

Dove Launches Fake 'Beauty Patch' in Latest Play for Viral Glory
Women See No Effect from Placebo at First, Then Tearfully Do

Millennials Aren't Afraid of the Phone, or Human Connection
Prized demographic wants to talk to a person when deciding on a purchase.

Amazon's Fast-Growing Video Service Has Already Overtaken Hulu, Apple
Netflix should probably start checking the rear-view mirror.

Facebook Goes Big With Right-Hand Rail Ad Redesign
Now it looks more like news feed posts.

The weekly recap - March 31, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

A Growing Number of E-Commerce Sites Are Moving Into Print
While countless publishers are struggling to drive dollars via online shopping, there are a growing number of e-commerce companies moving in the opposite direction.

As Companies Evolve, Women Will Lead the Way
Women are creating a more open, empathetic and driven workplace.

Build Your Own iAd: Apple Throws Open Door to Platform
Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench, the company's mobile-ad management tool.

Supreme Court Decision Could Mean More Ad Lawsuits
Marketers beware: A Supreme Court ruling this week could lead to more false-advertising lawsuits.

The 7 Deadly Sins of Marketing Automation
How B-to-B marketers can avoid the common pitfalls and reach full potential.

The weekly recap - March 10, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

5 Ways to Use Pictures to Tell Visual Stories With Social Media
Are you sharing your stories with your fans?

Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie.

Facebook Reveals 'Premium' Autoplay Video Ads
Those Facebook autoplay video ads—well, call them Premium Video Ads.

Seeking TV Ad Budgets, Facebook Goes Wide With Video Ads
After launching a test of its long awaited video ads in December, Facebook is now formally rolling them out to a larger group of advertisers.

10 Social Media Tips to Enhance Your Marketing, From the Pros
Twitter chats are a great way to boost your marketing results.

9 Facebook Changes Social Media Marketers Need to Know
Facebook has been around for 10 years this month.

The weekly recap - February 24, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

This Cheat Sheet for Content Marketing Will Make Your Day
Today's marketers think a lot about producing great content for their audiences.


18 Social Media SEO Resources to Improve Your Search Ranking
Do you know how social media impacts SEO?

Why Digital Is Grabbing a Bigger Share of Consumer Product Budgets
If there were any doubts that the age of digital marketing has fully arrived for packaged-goods companies, the Consumer Analyst Group of New York conference in Boca Raton, Fla., last week should put them to rest.

Twitter's Movie Play Could Show Whether All Screens Are Social

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social-media-anchored advertising on the big screen.

Teens Press Play on YouTube
For teens and millennials, Facebook is the top platform for communicating with brands.

 

The weekly recap - February 10, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Getty Images, Sheryl Sandberg Team Up to Make Stock Photos of Women More Empowering
Stock photography is easily accessible and way cheaper than hiring a photographer to produce images for a brochure or an ad or a website, but it is rife with stereotypes.

LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media
New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth.

5 Ways to Increase Fan Page Engagement With Facebook Games
Have you considered adding games to your Facebook page?

How to Speed Up Your Content Curation Process

Do you want to share helpful content, but don’t know where to find it?

The week in review - January 13, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Blog Well, Or  Don’t Bother?
68% of consumers read brand content—blogs, social media chatter, infographics. What content works?

Why Your Old Mobile Strategy Won't Cut It This Year
For marketers in 2014, a completely integrated mobile strategy can no longer be wishful thinking.

Facebook's News Feed Changes Will Require New Marketing Strategies
The news that Facebook is changing its news feed algorithm to deliver more "news" has marketers worried about maintaining reach and frequency on the platform.

Marketers Must Make the Ethics of Content Creation a Top Priority
The big issue is finding ways to mark the difference between traditional editorial and advertiser-presented content.

Mobile-App Use Increased 115% in 2013
Mobile-app use increased 115% in 2013, according to Flurry Analytics.

The week in review - January 6, 2014.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Inbound Marketing Strategy will continue to dominate marketing plans in 2014
Here are 5 ways to join the crusade in 2014.

What Changes Will Millennials Force Brands to Make in 2014?
The coming year holds dramatic changes for some of the world's most recognized brands, as more millennials, the influential consumers who already value transparency and social consciousness, become parents and expect more from brands as a result.

Finally, an Alternative to the Much-Hated QR Code
Marketers have been trying to make print and outdoor ads interactive for years, but despite their efforts, consumers are largely rejecting QR Codes.

5 Key SEO Questions for B2B Companies
Much has been said about the volume and quality of backlinks to your B2B or corporate website, determining your SEO success.

5 Technologies Seniors Use More Than Millennials
Generally speaking, younger Americans adopt new technologies quicker than their older counterparts.

The week in review - December 9, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Spotify's New Mobile Service to Launch With Audio Ads Only
Spotify is extending its free, ad-supported service to mobile devices as it looks to add new users and challenge for radio advertising dollars.

What Does This Week's FTC Hearing Mean For The Future Of Native Advertising?
Does this hearing signal that native advertising is now coming of age as a mature marketing practice?

3 Ways Responsive Design Can Benefit Your Blog
Are more of your blog visitors coming from a mobile device instead of a desktop computer

Facebook Takes on Snapchat With Instagram Messaging Service
Today its prize 2012 acquisition, Instagram, announced that its launching its own take on a messaging service.

Google Sets New Viewability Standard For Web Ads
Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web.

The week in review - December 2, 2013.

brogan
 
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.  - See more at: http://www.brogan.com/blog#sthash.sUq3z099.dpuf

The Social Advertising Cheat Sheet Every Marketer Needs
So you’re a marketer with good content—text, graphic, images, video—and you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy.

Facebook Adds More 'News' to News Feed to Become More Twitter-Like
Facebook acknowledged in a blog post that it has tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices

4 Pinterest Tools to Grow and Measure Your Pinterest Presence
Do you need help measuring your Pinterest activity?

3 Strategies That Helped LinkedIn Dominate Professional Networking
Conceived during the summer of 2002 and launched in May 2003, LinkedIn now boasts 238 million users and has made great strides to become the world's largest professional network in its decade of existence.

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan
Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers.

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

The week in review - November 18, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 

Yahoo Debuts High-Def Ads for Rich Media Content
Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm.

Infographic: Holiday Guide to Mobile Marketing
With Thanksgiving only days away, how will mobile will affect in-store and e-commerce sales during the holiday season?

Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads
Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if the brand isn't running a TV ad during the program.

70% of Snapchat Users Are Women, Report Says
Snapchat CEO Evan Spiegel said on Wednesday that 70% of the photo-sharing app's users are female, according to a new report.

Pinterest Adds Place Pins for Better Travel Planning
Pinterest added a new type of pin called Place Pins Wednesday, enabling users to map out the locations of all the items they share on their pinboards.

7 Niche Social Networks for Strategic Networking
In this article, you’ll find 7 niche social networks built to serve specialized markets.

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