Marketing

The week in review - December 2, 2013.

brogan
 
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.  - See more at: http://www.brogan.com/blog#sthash.sUq3z099.dpuf

The Social Advertising Cheat Sheet Every Marketer Needs
So you’re a marketer with good content—text, graphic, images, video—and you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy.

Facebook Adds More 'News' to News Feed to Become More Twitter-Like
Facebook acknowledged in a blog post that it has tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices

4 Pinterest Tools to Grow and Measure Your Pinterest Presence
Do you need help measuring your Pinterest activity?

3 Strategies That Helped LinkedIn Dominate Professional Networking
Conceived during the summer of 2002 and launched in May 2003, LinkedIn now boasts 238 million users and has made great strides to become the world's largest professional network in its decade of existence.

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan
Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers.

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

The week in review - November 18, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 

Yahoo Debuts High-Def Ads for Rich Media Content
Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm.

Infographic: Holiday Guide to Mobile Marketing
With Thanksgiving only days away, how will mobile will affect in-store and e-commerce sales during the holiday season?

Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads
Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if the brand isn't running a TV ad during the program.

70% of Snapchat Users Are Women, Report Says
Snapchat CEO Evan Spiegel said on Wednesday that 70% of the photo-sharing app's users are female, according to a new report.

Pinterest Adds Place Pins for Better Travel Planning
Pinterest added a new type of pin called Place Pins Wednesday, enabling users to map out the locations of all the items they share on their pinboards.

7 Niche Social Networks for Strategic Networking
In this article, you’ll find 7 niche social networks built to serve specialized markets.

The week in review - November 11, 2013.

brogan
 
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Hashtags Breathe Life Back Into Social Commerce
Social commerce -- the purchasing of products through social media -- is on the rebound.

5 Crucial Mobile Advertising Tactics For Small Businesses
The shift in advertising is moving to mobile. 

26% of Americans Get News on Multiple Social Networks
Americans are on multiple social media networks, but only 26% of them get news on more than one, leading to fragmentation of news gathering through social media.

15 Brands Rocking Tumblr
Almost every major brand has a Twitter or Facebook account. That's a given. Maybe even a YouTube, Instagram or Pinterest presence. But all the really cool kids are also using Tumblr.

How to Get Around Google's New Keyword Data Limitations
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

Live Events Are King for Getting People to Recommend and Buy Brands
Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows.
 

Impatient for SEO results? AdWords may help generate traffic in the meantime

brogan

Impatient for relevant website traffic? While SEO tactics are critical to the long-term success of your inbound marketing strategy, it can take weeks or months to see results. But with Google’s AdWords, you can start generating leads immediately.

Google AdWords is Google's advertising program whereby advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Companies and agencies use it to capitalize on keywords that are relevant to their business, but they may not be ranking organically for that result. AdWords lets you automatically start bidding for that keyword whereas other SEO tactics may take weeks and months. We’ve used AdWords for clients to help differentiate their brand name, to help increase applications, and to get new leads.

With all the changes Google constantly makes, it is difficult to stay up-to-date on best practices for AdWords, but if you don’t, your strategy will suffer and you may end up wasting money and having a very low ROI.

Just recently Google quietly announced some major changes that will affect your AdWords performance.  The AdRank formula is now taking into consideration ad extensions. Ad extensions use to be a hidden gem in AdWords, but now Google is listing some right at the bottom every time you create a new campaign. There’s much more to learn, so much that we have created an entire whitepaper around the topic: “7 Google AdWords ad extensions you should know.” It covers everything from ad extensions, to where they will appear in your ad, and the importance of using them correctly. To learn more, download our free white paper.

The week in Review - November 4, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

4 Fun Ways to Improve Your Facebook Engagement
Do you need to increase the visibility of your Facebook page posts?

 

Google Is Testing A Program That Tracks You Everywhere You Go
Google is beta-testing a program that tracks users' purchasing habits by registering brick-and-mortar store visits via smartphones, according to a report from Digiday.

The Top 7 Online Marketing Trends That Will Dominate 2014
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

5 Businesses That Rock Content Marketing
Content marketing is definitely on the hot list of buzzwords these days. 

5 Habits of Successful Content Marketers: New Research
Are you wondering what the best content marketers do differently?

The week in Review - November 1, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Instagram Ads Are a Risky Bet for Facebook
Ads in the news feed. It's an approach that worked extremely well for Facebook, turning the world's largest social network into a mobile powerhouse almost overnight.

Why Marketers Are Turning to Data to Pick the Right Songs, Artists
Attaching music to brands isn't just about gut artistic instinct or which bands the creative director's teenage kid is digging.

Promoted Tweets Get Big Boost In Twitter Redesign
Twitter got a makeover, and it's looking a whole lot more like the Facebook news feed.

How to Generate Twitter Leads With Their New Lead Generation Cards
Are you struggling to generate leads on Twitter?

How to Analyze Your Facebook Metrics to Improve Your Marketing
Are you tracking your Facebook metrics?

The week in review - October 21, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Google Tests Banner-Like Ads in Search Results
A select few Google users may notice a something new: a large banner-like advertisement at the top of the search results page.

Google Tests Banner-Like Ads in Search Results

Millennials With Kids Are Not as Coddled and Image Conscious as You Think
This generation of new parents is actually less image-conscious and more pragmatic than you might think.

Who Should Regulate Native Advertising?
Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be regulated?

Branded Content Moves the Needle, Per Forbes
Branded content is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness.

Stores Can't Track You Unless You Permit Them
A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers the opportunity to opt-out.

The week in review - October 14, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

What Doesn't Your Brand Stand For?
You dream of the day your brand will become admired, not only by its target audience, but also by the larger marketing and business media. 

Does Real-Time Marketing Work?
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the Royal Baby to the Emmys. But has it worked?

Internet Ad Revenues Set Record in 1H13
Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

Use Social Media to Create a Snowball Effect for Your Holiday Marketing
The stats are staggering: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases.

How To Use Google Analytics To Create Killer Content
For any business owner, regardless of size, understanding your customer is key to longevity and marketing success.

The week in review - October 7, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

What Google's Hummingbird Update Means for Small Business
On the eve of its 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001.

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and Skyword.

Check Out The Top 100 Beloved Brands in The Last Decade
Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by Apco.

Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia.

Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings.

 

Five mobile apps to make you feel good. And others too.

brogan

One thing many marketers understand about women is that they want to nurture the world. Literally. We are genetically engineered to be caretakers. And caring for the causes that go beyond our families is natural for us. We’re busy ladies, but these five mobile apps help us take care of business and take care of others as well.

  1. Turn your energy into dollars. The Charity Miles app allows you to choose a charity, and earn money for them through exercise. Are you a runner, biker or walker? The Charity Miles app will donate 25 cents for each mile that you walk or run, and 10 cents for each mile biked. Can you think of a better reason to get moving? Availabe for iOS and Android {free}
  2. Let your “foodstagrams” feed the hungry. Instead of simply gathering likes on Instagram, your food photographs can help feed disadvantaged schoolchildren in South Africa. The Feedie app will donate a meal when you dine and snap a food shot at one of their participating restaurants. The Feedie movement is a project of The Lunchbox Fund, a non-profit that provides meals for children in South Africa. Available for iOS {free}
  3. Get a big pay off from small lifestyle changes. For example, when you choose to brew your own coffee, the money you would have spent can be donated to the Instead app. That small donation can provide a child in South Sudan clean water for up to a year. Instead is an app that shows you what small changes you can make to save cash, and in turn, help others. Available for iOS {free}
  4. Donate a photo to raise awareness. Donate a photo helps you connect and raise awareness to the causes you care about. For every photo you donate, Johnson & Johnson will donate $1 to the cause you wish to help. Some ways this donation can help are to beautify a park, protect a newborn from HIV, or send a student to nursing school. Available for iOS {free}
  5. Be inspired to spread an act of kindness. It’s the little things that help make our world a friendlier place. When you download the Pay it Forward app, you’ll receive daily suggestions for acts of kindness. The app also includes a map of the world so you can view the friendliest spots, and a special section for teachers and students to help promote kindness. Available for iOS {.99}

Does this inspire you to go out and make the world better? Do you have any feel good apps to share?

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