Marketing

The week in review - July 22, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

LinkedIn Reveals Sponsored Updates
Companies and other organizations with LinkedIn company pages can pay to promote their content to the platform's users who don't follow the brand's specific  page.

Marketing Trends of 2013
These six emerging trends that will have a significant impact on your marketing strategies.

What Is Influencer Marketing?
A brand pinpoints key individuals within their community or industry that are well connected in their respected fields.  These influencers can help generate genuine brand awareness and – more importantly - persuade others to take action.

Matt Cutts from Google on SEO and Content Marketing
Cutts discusses link building and SEO and traditional marketing.

Ads Above the Fold Are Not More Viewable
The Washington Post is going public with research showing that visitors scroll quickly on certain types of pages, and when they do, they’re more likely to see ads low down on the page than at the top.

The week in review - July 15, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

85% of Gas and Convenience Store Searches are on Mobile
The Neilsen report also found that two-thirds of gas/convenience shoppers use their mobile device as their primary research tool for all digitally-based buying decisions.

Facebook is Going to Need Premium Content in the Future
As the novelty of status updates wears off and a generation of consumers is born immune to its charms, the utility of Facebook will need to increase. 

Use Social Media to Launch a Product
All of your social media channels provide a great opportunity to take your product launch process to an entirely new level.

How to Write Headlines That Get Clicks
The headline will greatly influence your website traffic, bounce rates, conversions and trust. Only 20% of the people who see your new content pieces will make it past the headline.

Google and Pinterest are Gaining on Facebook
According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind.
 

The week in review - July 8, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
 

Digital Metrics to Watch
There are metrics you should be watching that are outside the obvious.

How to Make Your Content Go Viral
Compelling content hinges on one key detail: its sharability. You have to understand why people share some things rather than others in order to use social media to your advantage.

Promoted Posts and Your Business
If your business is looking to attract a bigger chunk of the voracious Facebook audience, you may want to consider Promoted Posts to get in front of current and potential customers.


Half of America Owns a Smartphone
91 percent of adults own a cellphone of some kind, and 55 percent of those say their phone is a smartphone.

The Future of Facebook Hashtags
Facebook has said that increased functionality of hashtags will roll out over time.

How to Use Mobile to Increase Female Shoppers In-store
Mobile devices have become valuable decision-making tools for what and where to buy. Retailers have a unique opportunity to take advantage of these new habits by first understanding the purchasing preferences of women.

The recipe for a wonderfilled campaign: Oreo.

brogan

I was in awe the first time I saw Oreo’s Wonderfilled TV spot. Its happy melody and charming lyrics brought me back to my Oreo-filled childhood. The brand created a Wonderfilled Anthem that sets the stage for the rest of their emotionally connecting ads. The video uses an adorable song, typography and illustration to bring a simple story to the cookie.

The second ad, Bedtime, pulls at your heartstrings and asks what would happen if a little girl gave an Oreo to her Dad before bed. A perfect ode to Father’s Day.

Finally, in their most recent Wonderfilled video, Daydream – they have a celebrity voice singing about giving an Oreo to a long lost love.

Each of these ads does something that most can’t – captures the listener’s attention and connects with them on an emotional level. Wonderfilled reaches every audience – moms and dads, children, women and men. These are videos that people will rewind to watch again and will share over and over on social media. In fact, Daydream has already garnered over 400 shares in its first few hours on Facebook.

On top of creating a unique set of commercials, Oreo has been rocking it on the social media front. Their Facebook page is constantly posting new and inventive graphics and statuses that relate the cookie to its followers. Their Twitter account has been carrying on funny conversations with consumers and other brands, like Kit Kat. Oreo also gained some recognition for its famous live tweet during the Super bowl power outage.

From social media to TV, Oreo is a brand with innovative and heartwarming marketing. A brand that we should all look up to. What is your favorite Oreo advertising moment?

The Week In Review - July 5th, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Instagram Video Takes Over Twitter
Vine shares on Twitter dropped almost 40 percent between June 19 and June 20 — the day Instagram video launched.

LinkedIn Increases Content for Ad Dollars
The company is out pitching brands and agencies on its transformation into a content-marketing platform.

Do Consumers Believe in Advertising?
47% of consumers believe in advertising sometimes.

YouTube’s 20 Most Shared Ads in June
Geico and Dove lead the pack on most shared videos last month. 

Create Engagement on Pinterest
Creating a strong presence on Pinterest helps build engagement, supports conversion, and establishes your brand.

The week in review - June 24th, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.


Why People Become Facebook Fans
Most people who "like" brands on Facebook do so because they actually like them.

Instagram Video and What It Means
Will a steady stream of user-generated video become the incentive for Facebook implementing ads on Instagram?

Brands on Instagram Video
Lululemon and GE are a few brands that are already experimenting with the new video platform.

Use Google+ for Your Business
Google+ now has 359 million active users and brands need to take advantage of these users.

More LinkedIn Changes
LinkedIn is exposing how they track what people visit on the site and they are now reporting the activity on your homepage.

 

The week in review - June 17th, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.


Paid Social Ads Can Boost Content
Here are three paid social ad tools that can dramatically expand visibility for your content.

Hashtags on Facebook
Hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.

Businesses Should Act Human on Facebook
A great example of a company that acted with sympathy and more to reach out to customers on Facebook.

Facebook Commenting Allows Photos
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.


Mobile Ads That Offer Rewards Do Best
Consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or engaging in exchange for their time.

Google Helps Make YouTube Videos    
The video service is launching a pilot program designed to educate advertisers on their YouTube content strategies.

 

The week in review - June 10, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.


Facebook Is Changing Up Its Ad Units
Facebook is consolidating its ad roster to theoretically give brands fewer-but-better options.         

Reach Gay and Lesbian Consumers Through Mobile
Now, with mobile use on the rise, marketers that don't target LGBT consumers are missing out on one of the most active mobile user groups in the U.S.
 
Simple Ways to Drive Traffic to Your Youtube Page
There are a number of strategies to drive traffic to your YouTube videos and help them move up in the search results.

Mobile Ads Are Eating Away at Desktop Ad Budgets
Mobile advertising is continuing to grow, but it's doing so at the cost of desktop ad spending, according to a new study.

Attract Genuine Fans Through Your Facebook Contests
One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you.

The week in review - June 3, 2013.

brogan

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.


Pinterest Gets Better With Data
Meet John Rauser, a data scientist at Pinterest. Learn how he takes big data and turns it into helpful insights.

Pontiflex Ads on Mobile
This is when advertisers only pay when someone actually enters their contact information into a sign-up form.

Twitter and Traditional Media
Does Twitter compliment traditional journalism or compete with it?

LinkedIn’s Contacts Feature
This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.

Youtube Redesign
Beginning June 5th, YouTube will automatically be implementing a new layout for everyone, they're calling it YouTube One Channel.

Online Press Releases Can Increase SEO
A press release that follows a SEO strategy can be very effective at capturing the public’s attention online.

The “friendlier” bank: real effort or marketing ploy?

brogan

“Human Banking” is a trend in marketing for financial services.  It is not, as I first surmised, the harvesting and storage of human organs.  I guess I’ve watched a few too many dystopic sci-fi films.

What the term Human Banking refers to is the recent effort by banks to be (or appear) friendlier, more flexible, and more caring than they have in the past.  Extended hours, treats for your dog, reduced fees,  pens without chains—these are just a few of the features now  touted by banks to convince customers that they are nicer than that other bank.

These efforts beg the question: why?  Why do banks suddenly care about appearing friendly?  Bankers have had a less than chummy reputation for decades, since before Mr. Potter put the screws to the citizens of Bedford Falls. Do they suddenly feel guilty for years of icy rigidity? 

In a word, no.  The answer is that, in a struggling economy, competition for customers is tighter than ever.  Low interest rates and stricter regulations on mortgages mean that banks are hard-pressed to differentiate their services from their competitors’.  One bank’s products are pretty much the same as another’s.  The only area for differentiation available: customer service. Hence Human Banking.

TD Bank, a large East Coast concern (headquartered in Canada) with branches in fourteen states, has taken this message to heart.   In their TV spots, they count coins for children, trust you with their pens,   and stay open longer for us working folk.  The slogan:  “It’s time to bank human again.”

Huntington Bank, a Midwestern bank with most of its branches in Ohio and Michigan, has also jumped on the Human Banking bandwagon.  Its radio campaign tells the tale of “Ben the Huntington Banker: the Early Years.”  In each spot, Ben’s parents grouse about their bank’s failings—draconian overdraft policies, fees,  and limited hours—and young Ben vows to someday become a banker and address these issues.  Fast forward 15 years and Ben works at Huntington Bank, instituting policies such as 24-Hour Grace: an extra 24 hours to deposit funds into your account before being charged an overdraft fee. 

While these efforts should be applauded, there seem to be some problems in their implementation.  In a blog post entitled, “Huntington Bank’s 24-hour Disgrace,” Columbus blogger Tom Stone claims that the policy is a scam.  He writes, “They only give you more time if you have an OVERDRAFT. And you only technically have an "OVERDRAFT" if they choose to pay that item rather than RETURN it. When they choose to NOT PAY IT but instead RETURN IT, they do charge you -- the full $37.50.”

Similarly, TD Bank’s Facebook page fields quite a few comments such as ““The worst bank ever! A lot of fees and no customer service” and “Get off my fb.  I have no interest in your propaganda . . . And no, I don't want a free fkn pen.”  (In their defense, there are also some positive comments, such as, “I love this bank.”) 

If you’re handling marketing for a bank or credit union, take the hint: it’s not enough to say you’re a friendly, helpful bank.  You have to follow through.  How’s your bank doing?  Are they living up to their customer service claims . . . or is your bank a bit less than human?

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