Brogan & Partners Convergence Marketing - Advertising Agency  

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Differentiators: PRIZM

We use the latest targeting tools. So do lots of other agencies.

PRIZM. P$ycle. Arbitron. Scarborough. Sure, lots of agencies have them. But that's like saying that lots of carpenters have hammers. The tools themselves are often less important than how you use them.

We've used them to build High-Definition Targeting, a proprietary process that can find and target consumers based on how they act or even what they believe.

Lots of agencies can tell you where your customers live. We can tell you their hobbies, what they like to read, the kind of car they drive, possibly even what they had for breakfast this morning.

Creepy? Possibly. Effective? Absolutely. And with less waste, more precise targeting, and up to 30% higher ROI, there's little doubt what you'll be having for breakfast: the competition.


Spotlight on what we read.
What we're reading:
Archive, Goodnight, Moon, Environmental Health Perspectives, Jane Austen, windingroad.com, AdAge.com, Henning Mankell mysteries, the New Yorker, domino, Communication Arts, Instyle, Cucina, Bark, The Cluetrain Manifesto, Harry Potter…

When we read:
All the time, nighttime, books on cd.

How we read:
Sometimes out loud.