Julia Mastropaolo, Partner, Healthcare Director

Julia could be cast as a superhero. She’d be Cat Woman. She’s got that feline calm, self-contained demeanor. She’s also strong, agile, smart, focused and ready to pounce on big ideas and opportunities. She doesn’t make a lot of noise. Her strategic marketing acumen, her media savvy and her effective use of market research speak loudly for her. That's why we nabbed her for a fourteen-year stint as our virtual healthcare marketing guru. During that time, she worked with Brogan’s hospital and healthcare clients in every Michigan market. 

We marveled at her accomplishments. Clients loved her. Finally, we brought Julia on full-time to be responsible for strategic marketing planning and account direction for all agency healthcare clients under our Healthcare Division.

Before Brogan, Julia operated her own healthcare marketing consulting business, providing strategic marketing counsel, copywriting/design, public relations and market research to a variety of clients. Prior to that, Julia worked as a media planner and account executive for Borgess Medical Center. She also knows what it's like to be in the client's shoes, having served as the Director of Marketing for Bay State Medical Center, a 900-bed hospital in Springfield, Massachusetts.

Julia graduated from Michigan State University with a BA in Advertising and Graphic Design.

When she's not working, Julia runs, paints, plays tennis–just about anything she can do outside.

JULIA'S BLOG POSTS...

Julia's picture
Innovative healthcare marketing example #8.
01/27/2012 | 0 comments
I like this Abilify ad for a simple reason. The cute grey blob. He symbolizes depression, which is not so cute, but somehow Abilify has ma...
Julia's picture
Innovative healthcare marketing example #7.
01/11/2012 | 3 comments
Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah ...
Julia's picture
Innovative healthcare marketing example # 6.
12/13/2011 | 0 comments
When I say, “General Electric”, you probably don’t think “healthcare”. I didn’t either, until I saw th...