Don’t be fooled by the fluffy, blonde curls and the soft, little girl voice that sometimes comes out of Laurie. The woman is full of great, big, award-winning ideas as she has proven time and again. She likes nothing better than having the competition underestimate what they’re up against. As Creative Director, Laurie has responsibility for the agency’s creative product. She sets a high bar for creative excellence. The work has to be great strategically and creatively.
It might surprise you to learn, Laurie started with us as an intern. From this first exposure to our business, she spent time in some big automotive shops–Leo Burnett and Campbell-Ewald. The competition in the car agencies can be cut-throat. You don’t last long if your work doesn’t carry the day. Laurie’s work not only got produced. She did outstanding work. Her print and broadcast for Chevy Truck and their sponsorship of the U.S. Ski Team won her a blizzard of international awards for creative excellence.
After the birth of her second daughter, Laurie started her own freelance agency–Brainchild, so she could continue to work for the companies she loved, but be a stay-at-home mom.
Laurie is a graduate of the University of Notre Dame. She created her first advertising campaign there running for Secretary of the school and wallpapering the toilets with her campaign. She won in a landslide!
Laurie is active in several charities and boards. She is a Brownie leader, a great wife and mother, and a fiercely competitive downhill skier.