We understand
the female brain.
It's in our DNA.

If you are looking to increase market share and ROI, leveraging the purchasing power of women could be your competitive advantage. Today, women control 85% of brand purchases. As a female-owned and managed agency, we have a genetic advantage. But we won't rest on our chromosomes. Our expertise is based on our experience and proven success over 27 years. We excel at creating innovative campaigns that emotionally connect with women. Our strategic process of 360 Degree Connectivity is how we help brands build business and loyalty with this powerful group. Science proves that men's and women's brains operate differently. We study these differences, the evolving market trends and what that means for brands today. We know what women want—how they think, shop and share. And we know how to help brands engage with them. So if you want the power of women's pocketbooks in your pocket, we're the man for the job.

 

Marketing to Women Recent Blog Posts

Ellyn's picture
The weekly recap - April 14, 2014.
04/18/2014 | 0 comments
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds o...
Ellyn's picture
Keeping Your Company/Product a Secret Could be the Secret to Creating a Viral Video
04/16/2014 | 0 comments
Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!”...
maila's picture
Makeup that promotes inner beauty. Sounds conflicting, doesn't it?
04/10/2014 | 0 comments
By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. Th...