"I Smoke While I Watch Cartoon" Brogan
Wins National Radio Advertising Award
To download pictures and to hear the spot click link
below:
<http://www.brogan.com/pressrelease/mercury.html>
Detroit, MI - June 13, 2005 - Brogan &
Partners Convergence Marketing is the Public Service
Announcement Category winner of the Radio Mercury
Awards held Wednesday, June 8, in New York City.
The winning spot, "It's Like They're Smoking,"
was created for the Michigan Department of Community
Health (MDCH) Second Hand Smoke campaign. Brogan
& Partners and MDCH will donate the $2,500 cash
prize to the Michigan Asthma Communication Network.
"The Michigan Department of Community Health
is an exceptional client to work with and our team
worked hard to come up with an effective campaign
for them. Portraying children as smokers was a startling
and powerful tool to accomplish the objective of
raising awareness about the dangers of second hand
smoke," said Bonnie Folster, senior partner
and executive creative director of Brogan &
Partners.
The Radio-Mercury Awards encourage and reward the
development of effective and creative radio commercials.
Since its establishment in 1992, approximately 13,000
commercials have competed for more than $2.3 million
in prizes. The Radio Creative Fund (RCF), a non-profit
corporation funded by the Radio industry, governs
the Radio-Mercury Awards. This year's luncheon ceremony
was held at Cipriani in New York City. For the complete
list of winners visit www.radiomercuryawards.com.
Brogan & Partners Convergence Marketing, established
in 1984, specializes in marketing, advertising,
PRIZM®-based media planning/buying, public relations,
customer and prospect research, web-site development,
online marketing, diversity marketing, and publications.
The firm has offices in Detroit, Michigan and Cary,
North Carolina, as well as affiliate offices in
Chicago, Illinois and Washington D.C. Brogan &
Partners Convergence Marketing has been voted One
of the Best Places to Work, a Workplace of Tomorrow,
and a High-Performance Workplace.
|