Brogan & Partner's Share Expertise in E-Mail Marketing

Raleigh, NC - Jim Tobin, partner at Brogan & Partners Convergence Marketing, will provide his perspective on the best practices of email marketing at the Triangle Interactive Marketing Association Seminar, this Wednesday at WRAL studios.

One of four panelists chosen, Tobin will bring years of experience in the industry, and his specific experience implementing e-mail marketing campaigns for the firm's North Carolina clients.

"I'm honored to have been chosen to speak," said Tobin, partner for Brogan & Partners. "Since our agency has integrated e-mail marketing into many of our campaigns, I hope to shed some light on the good and yes, even the ineffective practices that I've learned along the way."

Tobin opened the North Carolina office of Brogan in late 2000, and quickly grew it into one of the ten largest advertising agencies in the Triangle. Currently he manages and works with wide-ranging clients such as Gilbarco Veeder-Root, Quintiles, the State of North Carolina, and Greater Raleigh CVB, to name a few.

"Just because email marketing is an attractive, inexpensive medium - doesn't mean it is suited for every client," said Tobin. "This panel will be a discussion of not only how it works - but how and when it is most effective."

About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 60 employees and consultants. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Birmingham, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted one of the Best Places to Work by both Triangle Business Journal and Crain's Detroit Business, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked among the Top Ten advertising agencies in the Triangle Business Journal's Book of Lists.