Quintiles Chooses Brogan & Partners To Enhance
Marketing Communication Project
[Cary, NC]- Brogan & Partners Convergence
Marketing announced today that Quintiles Transnational
Corporation has chosen the firm to enhance one of
its marketing communications programs.
Quintiles Transnational helps improve healthcare
worldwide by providing a broad range of professional
services, information and partnering solutions to
the pharmaceutical, biotechnology and healthcare
industries. They are headquartered in Research Triangle
Park.
"Quintiles is the world leader in pharmaceutical
contract research. They provide a complicated product
to sell with traditional strategies. This presents
an interesting challenge to any company, making
internal communications even more important,"
said Jim Tobin, partner and manager of Brogan &
Partners' North Carolina office. "Our job will
be to help them make sure they communicate effectively
between their global marketing and sales groups
around the world."
Brogan & Partners has a long history of working
successfully with healthcare organizations, including
the National Institutes of Health, Pfizer, and many
hospital systems.
Brogan is an award-winning convergence marketing
company that marries online techniques with conventional
advertising, public relations and other communications
strategies. A Triangle Business Journal top-10 agency,
Brogan & Partners is headquartered in Michigan,
with a full-service office in the Research Triangle,
and affiliates in Chicago, Ann Arbor and Silicon
Valley. Brogan & Partners specializes in high
tech, b2b, tourism, economic development, auto-related,
government and healthcare industries.
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