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              <h1 class="title">How boocoo put the awe back in auctions.</h1>

                  
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               Fri, 12/10/2010 - 1:44pm | Brogan |

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	Ranger Data Technologies&ndash;boocoo auctions</p>
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	As frustrated consumers were backing away from the increased rates and big retailers on eBay, Ranger Data Technologies saw an opportunity for a new kind of auction experience and created <a href="http://boocoo.com/"><strong>boocoo.com</strong></a>. They knew could make online buying and selling exciting again. They hired us to create and introduce the boocoo brand in a way that grabbed the attention of auction sellers and buyers.</p>
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	We created a young, smart, fresh brand personality that generated the attention and actions wanted and needed. The campaign included targeted print, interactive and social media. Within 7 months, boocoo generated 16,000 registered users, over 26,000 items listed on the site and over 115,000 visitors a month.</p>
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