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  <title>How bringing the audience to tears made our client smile.  | Brogan &amp; Partners Convergence Marketing</title>

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              <h1 class="title">How bringing the audience to tears made our client smile. </h1>

                  
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               Fri, 12/10/2010 - 1:47pm | Brogan |

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	St. John Health</p>
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	St. John Health, a nine-hospital health system, needed a strong, unifying brand. The hospital needed a greater emotional connection to its audience and an increased brand differentiation to set them apart in the extremely competitive Southeastern Michigan marketplace.</p>
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	We promoted positive awareness of St. John Health and their dedication to treat the whole person: body, mind and spirit. Our poignant TV and radio spots made listeners cry, but it also made them call&ndash;along with increased physician referral volumes, we significantly increased web/call center traffic.</p>
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