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              <h1 class="title">How a Comcast microsite enlightened Chicago.</h1>

                  
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               Fri, 12/10/2010 - 1:40pm | Brogan |

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	Comcast-Chicago</p>
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	Comcast was in the throes of launching new products and battling major competitors for market leadership. Brogan was to amplify Comcast&#39;s traditional advertising campaign to include interactive digital and establish a brand presence with a hard-to-reach, web-savvy target audience.</p>
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	We created the guru campaign to help guide consumers on the path to technological enlightenment. With over 23,000 visitors, the guru microsite captivated potential customers with Comcast&#39;s &quot;Triple Play&quot; product benefits and persuaded them to convert to the brand. Comcast retained its dominant leadership in the Chicago market.</p>
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