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  <title>How a fuel dispenser company pumped up a new image. | Brogan &amp; Partners Convergence Marketing</title>

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              <h1 class="title">How a fuel dispenser company pumped up a new image.</h1>

                  
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               Fri, 12/10/2010 - 1:12pm | Brogan |

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	Gilbarco Veeder-Root</p>
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	Long a leader in the gas &quot;dispensing&quot; industry, Gilbarco Veeder-Root was also a leader in technology. While the company itself had unmatched convenience store expertise and innovative, comprehensive products, their image hadn&#39;t caught up. We needed to establish a clear brand for Gilbarco.</p>
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	We brought a human touch to technology through direct mail, advertising, collateral material, interactive tools and a microsite. The consistent brand campaign helped them exceed sales forecasts and secured them the technology leadership position. International affiliates are now adopting the brand.</p>
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