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  <title>How a strike-out stroke campaign hit a home run. | Brogan &amp; Partners Convergence Marketing</title>
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                                            <h1 class="title">How a strike-out stroke campaign hit a home run.</h1>
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               Fri, 12/10/2010 - 12:25pm | Brogan |

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	At-risk demographics in certain counties of North Carolina had no idea what blood pressure numbers meant. We had to educate the target audience about heart disease and stroke prevention by informing them about proper blood pressure levels and how to identify the warning signs for stroke.</p>
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	We offered a memorable and informative campaign&ndash;82% of respondents to a post-campaign survey could describe the television commercials. 92% of respondents said they would immediately call 911 if they experienced stroke symptoms. Awareness of lesser-known stroke symptoms jumped about 25%.</p>
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