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              <h1 class="title">How we doctored up a physician recruitment campaign.</h1>

                  
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               Mon, 12/06/2010 - 12:44pm | Brogan |

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                    <p>
	Oakland County Medical Society</p>
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                    <p>
	Oakland County Medical Society needed a marketing partner that could support their long-term mission as the &quot;voice of physicians of Oakland County.&quot; We had to develop consistent, branded strategies that increased young physician membership while retaining established physicians, all on a tight budget.</p>
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	We created a new, vibrant brand that included a logo, theme line, facebook engagement ads, lounge posters and eBlasts to doctors, linking them to the recruitment microsite. There were over 400 visitors to the site within one month of the launch and very positive feedback from physicians.</p>
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