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                                            <h1 class="title">How we engineered better driver safety through mobile media.</h1>
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               Fri, 12/03/2010 - 4:58pm | Brogan |

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	Michigan Office of Highway Safety Patrol</p>
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	OHSP needed to increase awareness of seatbelt safety programs in Detroit, Flint and Grand Rapids, primarily among males. They wanted an innovative and technologically advanced way to reach their target audience.</p>
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	Our media team used mobile advertising to engage our target audience through &quot;Buckle Up&quot; web banners, a mobile site with videos from the most recent seatbelt campaign, and the ability to share the site with friends. Within a two-week period, the campaign had generated close to 2 million impressions and over 9 thousand click-throughs. Seat belts save lives. Cell phones carry the day.</p>
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