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              <h1 class="title">How we gave Covenant a brand for all ages.</h1>

                  
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               Mon, 01/31/2011 - 12:46pm | Brogan |

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	Covenant HealthCare</p>
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                    <p>
	Covenant needed a new campaign that set it apart in an increasingly competitive hospital environment. The campaign had to increase positive awareness and determine Covenant&#39;s key differentiator&ndash;its comprehensive care you can depend on through every life stage.</p>
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                    <p>
	We rebranded Covenant as &quot;Extraordinary care for every generation.&quot; Call center volume and website visits increased exponentially, and the campaign received positive internal support. The brand TV spot won a Silver award in the prestigious Healthcare Advertising Awards.</p>
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