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  <title>How we helped a union find its voice. | Brogan & Partners Convergence Marketing</title>
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                                            <h1 class="title">How we helped a union find its voice.</h1>
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               Fri, 12/10/2010 - 12:50pm | Brogan |

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	United Auto Workers</p>
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	Due to the economic downturn and the woes of domestic auto companies, the UAW was at a crossroads with a once-in-a-lifetime opportunity to reinvent itself. Union workforces were seen as a liability. The UAW needed to energize and inspire its members and change the way they were perceived.</p>
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	We created the &quot;I am UAW&quot; national television and social media campaign to allow the powerful voices of UAW members to be heard. Using member stories, eBlasts, and blogger outreach to drive people to the site, it received nearly 20,000 visits just 6 months after the launch.</p>
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