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              <h1 class="title">How we kept gamblers from losing it all.</h1>

                  
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               Fri, 12/10/2010 - 2:02pm | Brogan |

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	Michigan Department of Community Health</p>
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	As gambling continued to become more available in the state, the Michigan Department of Community Health was looking for a way to reach people with potential gambling problems. MDCH wanted to offer confidential, 24-hour counseling support for those who gamble more than they can afford to lose.</p>
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	We created a dramatic and emotional campaign that included television, print and interactive rich media. Our expandable rich media alone generated over 1.2 million impressions in less than six months, and an average expansion rate of 6.44%, considerably higher than the industry average of 1.6%.</p>
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			Anonymous (not verified) Says:<br />
			Thu, 03/17/2011 - 7:12pm		</div>
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			<p>I've looked at a lot of the videos on the site. Very nice. Do you guys do your production in-house, or sub-contract? Just curious. Keep up the good work!</p>
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			Laurie Says:<br />
			Tue, 04/19/2011 - 9:56am		</div>
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			<p>Hi there! Thanks for the great compliment. We have a partner we use for production usually. But we are always looking for new resources and talent that offer high production value on small budgets. </p>
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