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  <title>How we made the H1N1 vaccine go viral. | Brogan &amp; Partners Convergence Marketing</title>

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              <h1 class="title">How we made the H1N1 vaccine go viral.</h1>

                  
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               Fri, 12/03/2010 - 5:45pm | Brogan |

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<p><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" height="400" id="h1n1" width="670"><param name="allowFullScreen" value="true" /><param name="loop" value="true" /><param name="play" value="true" /><param name="menu" value="true" /><param name="wmode" value="window" /><param name="scale" value="exactfit" /> <param name="movie" value="http://www.brogansocialmedia.com/BroganWebsite/slideshow/h1n1/h1n1.swf" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><embed align="middle" allowfullscreen="true" bgcolor="#ffffff" height="400" loop="true" menu="true" name="h1n1" play="true" pluginspage="http://www.macromedia.com/go/getflashplayer" quality="high" scale="exactfit" src="http://www.brogansocialmedia.com/BroganWebsite/slideshow/h1n1/h1n1.swf" type="application/x-shockwave-flash" width="670" wmode="window"></embed> </object></p>
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	Michigan Department of Community Health</p>
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	TV news was reporting that a new and dangerous strain of flu virus was going to be hitting us in the upcoming flu season. People were concerned about what to do. MDCH wanted to give people the knowledge they needed to protect themselves from the H1N1 virus: wash your hands, cover your sneezes and get the H1N1 vaccination.</p>
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	The easier this information was to access, the more people would listen to the message and stop the spread of the flu. In addition to traditional media, we created various mobile media elements for our campaign to our targeted population&ndash;web banners, mobile ads, and a mobile site with our H1N1 TV spot. This generated over 3 million impressions on mobile devices with over 17,000 clicks through to the website and the ability to &quot;Stop the Spread&quot; by spreading the knowledge and sharing the site with friends.</p>
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