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  <title>How we unwrapped the sweet spot on the world’s favorite Ham. | Brogan &amp; Partners Convergence Marketing</title>
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                                            <h1 class="title">How we unwrapped the sweet spot on the world’s favorite Ham.</h1>
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               Tue, 02/01/2011 - 9:51am | Brogan |

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    <p><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" height="400" width="670"><param name="allowFullScreen" value="true" /><param name="loop" value="true" /><param name="play" value="true" /><param name="menu" value="true" /><param name="quality" value="high" /><param name="scale" value="exactfit" /><param name="movie" value="http://www.brogansocialmedia.com/BroganWebsite/slideshow/hbh/hbh.swf" /><embed allowfullscreen="true" height="400" loop="true" menu="true" play="true" pluginspage="http://www.macromedia.com/go/getflashplayer" quality="high" scale="exactfit" src="http://www.brogansocialmedia.com/BroganWebsite/slideshow/hbh/hbh.swf" type="application/x-shockwave-flash" width="670"></embed></object></p>
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                    <p>
	The HoneyBaked Ham Company</p>
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	<font face="Tahoma, Verdana, Helvetica, Arial"><span style="font-size: 12pt;">Since 1957, HoneyBaked had a featured place at the table for special family occasions. But when HoneyBaked&rsquo;s patent for spiral-sliced hams expired, the company saw more competition and a decline in market share. The company asked Brogan &amp; Partners to reintroduce the HoneyBaked brand to a newer, Internet generation while maintaining their loyal customer base.</span></font></p>
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	<font face="Tahoma, Verdana, Helvetica, Arial"><span style="font-size: 12pt;">Optimizing a 21st century marketing strategy and tapping into the strong emotional connection families have for the beloved HoneyBaked brand, we found the sweet spot. Our four year marketing effort has resulted increased holiday web traffic by over 104%, increased coupon redemptions, a 3700% growth in VIP customer email database, and increased sales despite the down economy.</span></font></p>
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			Cheryl Szostek (not verified) Says:<br />
			Fri, 04/22/2011 - 7:05pm		</div>
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			<p>Absolutely delicious! Each year the ham is the best of the best and better!</p>
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