LifeSecure creates a future with fewer worries and
more security

Client: Lifesecure
Project: Brand Campaign
Date: November 2005 - June 2007

Challenge:
LifeSecure (a Long Term Care insurance) was a new company launched by Blue Cross Blue Shield. There was much confusion about Long Term Care (LTC) insurance with people having trouble distinguishing between LTC with other types of insurance.

Even among those who knew what LTC insurance was, knowledge tended to be very thin and undefined. There was a need for a simple explanation of long-term care.

Objective:
To launch the LifeSecure company through a brand awareness campaign. To clarify, inform and educate consumers on the need for and benefits of Long Term Care (LTC) insurance. To convince consumers that LifeSecure was the only long term care insurance offering that would create a simple and worry-free future.

Results:
Internal loved em.

Incorporated into all communications from website to brochures, tradeshows, giveaways.

Positive feedback from agent community.