How Bringing the Target Audience to Tears Made Our Clients Smile.
Client: St. John Health
Project: Branding Campaign
Date: Ongoing
Challenge:
We needed to re-brand St. John Health with an increased
level of emotional connection and brand differentiation
in a way that is reflective of their culture. And in a
way that would set them apart in the extremely competitive
southeastern Michigan marketplace.
Objectives:
Increase positive awareness of SJH and its positioning
for treating the whole person, body, mind and spirit.
Increase awareness of the nine SJH hospitals and their
specialties. Increase web and call center traffic. And
increase physician referral volumes.
Results:
While client does not care to release numbers, we can
report that there are significantly increased call center,
website and physician referral volumes and clients are
very happy with results. There has also been an extremely
positive response to the campaign from physicians, patients,
associates and media.
