Brogan & Partners Convergence Marketing - Advertising Agency  

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Results: NC Dept. of Health & Human Services

How A Strike Out Strokes Campaign Hit A
Home Run.

Client: North Carolina Department of Health and
Human Services
Project: Heart Disease and Stroke Prevention Campaign
Dates: 2003 to Date

Challenge:
Strokes are most common and devastating to specific demographics and in specific counties in North Carolina.

Objectives:
Target audience didn't know the less obvious symptoms for stroke and needed to be informed. Target audience needed to know any symptom is reason to call 911 immediately.

Results:
Awareness of stroke messages increased 26% after the campaign ran. Awareness of lesser known symptoms jumped 25%. 82% of the respondents to a post-campaign survey could describe the television commercials. 92% of respondents said they would immediately call 911 if someone were having any symptoms of stroke.

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Results: