How A Strike Out Strokes Campaign Hit A
Home Run.
Client: North Carolina Department of Health and
Human Services
Project: Heart Disease and Stroke Prevention Campaign
Dates: 2003 to Date
Challenge:
Strokes are most common and devastating to specific demographics
and in specific counties in North Carolina.
Objectives:
Target audience didn't know the less obvious symptoms
for stroke and needed to be informed. Target audience
needed to know any symptom is reason to call 911 immediately.
Results:
Awareness of stroke messages increased 26% after
the campaign ran. Awareness of lesser known symptoms jumped
25%. 82% of the respondents to a post-campaign
survey could describe the television commercials.
92% of respondents said they would immediately
call 911 if someone were having any symptoms of stroke.
