Social media may have been invented by computer nerds, but it’s all about being popular. Word of mouth has always been the most powerful form of advertising. Now your customers decide if you are in the “in” group or “out." Before Facebook caught fire, two Brogan partners formed Ignite Social Media, the original social media agency. Being sister companies, we share resources, talent and knowledge. So while Ignite works for Fortune 500 companies, we work for companies who are still making their fortune. The biggest mistake businesses make is thinking social media is about just being in the conversation. Like all marketing, strategy, messaging, targeting, metrics and having a big idea is crucial. From Strategic Planning and Outreach to Asset Development and Monitoring, we have what it takes to put you in the popular group.