She's a little spooky. Misi can tell you what you like to read, watch on tv, listen to; she's pretty sure of your education level and what you do in your spare time (No, not that), and more. All you have to do is tell her where you live. She doesn't go into a trance. She goes into PRIZM®, Brogan & Partners favorite research resource for defining the best places for us to reach any audience. And she's to PRIZM® what Sophie Mutter is to the violin: virtuoso.
Her expertise has helped the agency find the right opportunities to reach our clients' audiences and to get exceptional results far above industry averages within every media venue. Misi loves numbers.
Prior to joining Brogan & Partners in 1996, she worked as an analyst for General Motors Acceptance Corporation. After joining the agency, she discovered the world of media and it's just been one success story after another. Recognized as a star, Misi was named Agency Associate in 1998 and Partner in 2004.
Misi holds an MBA from Michigan State University. She is the recipient of the 2002 Award of Excellence—given out by the Adcraft Club of Detroit. Always packed and ready to go, she loves traveling. She's backpacked through ten European countries and parachuted in one.
