Best. Apology. Ever.

What's for sale?
The return of the much-mourned O.B. tampons is accompanied by a hilarious "personal apology."

Where to click
http://www.obtampons.com/apology

Like or Unlike
Menstruation humor? Oh, we like! There are some women (you know who you are) who were very, very upset when the applicator-free O.B. tampons disappeared from the market in 2009. Desperate O.B. fans stockpiled the eco-friendly little tampons like so many Elaine Beneses hoarding contraceptive sponges. They spent ungodly sums for the stragglers on eBay. And the rest of us were left to rage at the heavens—or at least at Johnson & Johnson. Well, hallelujah, O.B.s are back and the company is promoting them in our very favorite way. They're poking fun at diehard fans, not to mention themselves, with a florid personalized music video complete with triple rainbows and fluttering white doves. "Didn't mean to make you cry," sings a hottie at a white piano, "didn't want to say goodbye. We're so sorry!" When we weren't guffawing at the maudlin music, we were awestruck by the internet magic that made the singer whisper our name and spell it out in fluttering rose petals, on a hot air balloon, even in a heart-shaped tattoo. So we were all too happy to forgive, forget, and hit "print" when, at the video's end, the singer crooned: "You deserve the best and more, so take this coupon to the store."

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