Hair raising.

The site
https://www.esalon.com/

What it is
A site that helps you choose your dream hair color, then custom-mixes your dye and ships it to you. What it says "Stop Playing 'Color Roulette' With Your Hair. You and your hair deserve better. You deserve a color and dye that's made just for you. And you deserve a hassle-free, inexpensive alternative that allows you to have perfect looking hair, all the time. That's why we've decided to create a new paradigm in haircoloring. It's called eSalon."

Why it's brilliant
We all know when the economy goes south, our tresses get less lustrous. Going to the salon for color just takes too much time and too much money. But now we have another option (besides going a-sighing to the drugstore to take your chances with one-size-fits-all dye). E-salon's site is fun to use and chock full of hair color wisdom. It walks you though a detailed hair questionnaire that asks everything from your eye color to the tightness of your curls. All this results in professionally-concocted dye that considers not only the color you want, but the right formula for your short-or-long/fine-or-coarse/gray-or-not/Caucasian-or-ethnic hair. Your color comes in the mail with lots of extras to help you dye at home, but most importantly, there is a customer service number you can call when you start to freak out. (If you've ever done DIY hair dye, you know of what we speak. You will freak out.) Does using eSalon still require a leap of faith? You bet, but it's a far more informed one than you'll make at the drugstore. What's more, you can do it from home in your jammies. And once you crack your at-home hair color code, you can have eSalon save your formula and deliver it on a regular basis for a discount (as low as $19.95). It's a fact Among affluent working women (with family incomes of $75,000 or more) 94.3 percent use the internet during an average month. About half of those are considered "heavy" internet users. -Entrepreneur.com